Paid Media Specialist

Paid Media Specialist (Individual Contributor)Company: SuperProfileMarkets: North America, UK, Australia, SingaporeExperience: Minimum 3 yearsEmployment type: Full-time

About SuperProfileSuperProfile is a product innovation by Cosmofeed, built to empower creators to grow and monetize their businesses from one place.We provide creators with tools for automated DMs, lead capture, courses, coaching, digital products, bookings, and more — eliminating the need to manage multiple platforms and complicated tech setups.Whether you're a fitness coach, educator, content creator, or solo expert, SuperProfile helps you grow faster and monetize smarter.Website: www.superprofile.bio

About the RoleWe are looking for a hands-on Paid Media Specialist to run and scale our paid acquisition across Meta, Google, X (Twitter), LinkedIn and ChatGPT ads. You will run campaigns end to end and own the numbers that matter: signups, upgrades and cost per acquisition (CPA) in our priority markets (North America, UK, Australia and Singapore).This is an individual contributor role for someone who enjoys being in the ad accounts every day, testing quickly, and tying spend to real business outcomes.What You Will DoCampaign executionPlan, set up and launch campaigns across Meta, Google, X, LinkedIn and ChatGPT adsManage budgets, bids, pacing and allocation across channels and marketsBuild audiences, keyword sets and targeting strategies by market and funnel stageCreative and testingBrief designers, video editors and copywriters on ad creatives, hooks and landing page anglesRun structured tests across creatives, copy, audiences, offers and landing pagesIdentify winners quickly, scale what works and cut what doesn'tPerformance ownershipOwn signup volume, free-to-paid upgrades and CPA for SuperProfile in NA, UK, AU and SGOptimise for downstream conversion (paid upgrades), not just top-of-funnel signupsWork with product and growth teams to improve onboarding and conversion on landing pagesMeasurement and reportingSet up and maintain conversion tracking (pixels, Conversions API, GA4, UTMs, server-side events where relevant)Build clear weekly and monthly reports covering spend, signups, upgrades, CPA and insightsFlag problems and opportunities early, with a recommended next stepExplorationTest emerging ad platforms and formats, including ChatGPT ads, and document learnings for the teamKeep up with platform changes, policy updates and competitor activity in our marketsWhat We Are Looking ForMust have3+ years of hands-on paid media experience, ideally in SaaS, creator economy, consumer tech or subscription productsProven experience running and scaling campaigns on Meta and Google with meaningful monthly budgetsWorking experience with LinkedIn and/or X ads; exposure to ChatGPT or other new ad platforms is a strong plusTrack record of improving CPA and conversion outcomes, with numbers you can walk us throughStrong command of tracking and attribution (GA4, Meta Pixel and Conversions API, UTMs, conversion events)Comfortable with spreadsheets and dashboards; you make decisions from dataExperience running campaigns for international audiences, especially US/Canada, UK, Australia or SingaporeClear written communication and the ability to work independentlyNice to haveExperience with product-led growth or freemium-to-paid funnelsExperience advertising to creators, coaches, freelancers or small businessesFamiliarity with creative testing frameworks and UGC-style ad productionBasic landing page or CRO experienceExperience with tools such as Looker Studio, Triple Whale, Northbeam, Mixpanel or similarHow We Will Measure SuccessSignups and paid upgrades from paid channels in NA, UK, AU and SGCPA and cost per paid upgrade against agreed targetsSpeed and quality of the testing pipeline (tests launched, win rate, learnings documented)Reporting accuracy and the quality of insights shared with the teamWhat We OfferDirect ownership of a high-impact growth channel with real budgetA fast-moving team where your tests turn into decisions quicklyRoom to experiment with new platforms and formats