Marketing Lead – Customer Value Management

Comviva · Gurgaon

  • Experience2–5 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted10 Sept 2026
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About Comviva

Comviva is hiring in Gurgaon in technology software. This role looks for around 2+ years of experience.

Skills

  • marketing analytics
  • Customer Value Management
  • digital marketing
  • SQL
  • Python
  • lifecycle marketing
  • A/B testing
  • campaign management

The role

A growth marketing manager at a digital lending fintech drives customer acquisition, lifecycle marketing, and marketing analytics across credit products using SQL and Python. The role designs SMS, WhatsApp, USSD, and IVR campaigns, while optimizing customer engagement and retention through experimentation.

Full job description

Job Description: Marketing Lead – Customer Value Management (2–5 Years)

About Yabx

Yabx is a mission-driven fintech focused on financial inclusion across emerging markets. We partner with banks, telcos, and wallet providers to deliver digital credit products to underserved customers using advanced data analytics and machine learning.

We’re expanding our Marketing & Customer Value Management (CVM) team and are looking for a Marketing Lead who will own customer growth across the credit lifecycle.

Role Overview

As a Marketing Lead – CVM, you will drive customer acquisition, engagement, retention, and repeat usage across Yabx’s digital lending products. This is a hands-on, analytics-driven role with high ownership and exposure to business, product, and regional teams.

Key Responsibilities

Customer Acquisition & Lifecycle Management

Build customer segments using demographic, behavioral, and transaction dataDesign and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stagesPartner with product and business teams to improve customer journeys and credit education

Campaigns & Growth Execution

Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across marketsDesign merchant offers, discounts, vouchers, and partnerships to drive usage and engagementOwn end-to-end campaign execution, tracking, and performance reporting

Analytics, Experimentation & Optimization

Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retentionRun A/B tests, pilots, and growth experiments to continuously improve performanceIdentify new growth opportunities, segments, and offer constructs

What We’re Looking For

Experience & Skills

2–4 years of experience in marketing analytics, CVM, or digital marketingStrong analytical mindset with hands-on SQL & Python (mandatory)Exposure to Pyspark / Big Data is a strong plusExperience with telco, retail, banking, fintech, or digital lending campaigns preferred

Mindset & Attributes

Data-driven problem solver with strong business intuitionComfortable working in fast-paced, ambiguous startup environmentsHigh ownership mindset – willing to go beyond role definitionsPassion for using data to influence customer behavior and business outcomes

Why Join Yabx

Opportunity to work on large-scale digital lending products impacting millionsExposure to emerging markets across Africa, LATAM, and AsiaWork with global teams across product, analytics, and businessHigh ownership role with real visibility and impact