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Manager - Digital Buying & Merchandising at adidas — Gurgaon

Experience6–8 yrs
SalaryNot disclosed
Work modeonsite
Posted28 Sept 2026

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About adidas

adidas is hiring in Gurgaon in consumer goods. This role looks for around 6+ years of experience.

Skills

digital buying
digital merchandising
assortment planning
category management
e-commerce platforms
inventory planning
business analytics
Excel

The role

A digital merchandising manager at a fashion and sportswear company develops assortment plans, manages e-commerce platforms, and drives category management across own and partner commerce. The role also applies business analytics and inventory planning to optimize digital sales, margin, availability, and in-season trading.

Full job description

Manager – Buying & Merchandising (Digital)

Function: Buying & Merchandising

Business: Digital

Channels: Own E-commerce (.com and app) + Partner Commerce (Flipkart, Myntra, Ajio and Amazon)

Role Purpose

Own the buying, merchandising and commercial performance of the Digital business across Own E-commerce and key partner platforms including Flipkart, Myntra, Ajio and Amazon. Drive profitable growth through the right assortment, digital channel strategy, inventory and in-season trading.

Pre-Season Responsibilities

Develop seasonal business plans across sales, margin, OTB, inventory and channel targets.Lead digital assortment and range planning across Own E-commerce and partner platforms.Define the right product, category, price-point and option mix by platform based on consumer and channel dynamics.Drive seasonal sell-in, OTB and range discussions with digital partners.Identify digital assortment gaps, whitespace and opportunities across categories and price points.Partner with Brand, Sales, Finance, Supply Chain, CTC/Creation and Digital teams to ensure seasonal readiness.Drive platform-specific range and launch strategies while maintaining alignment with overall brand and channel architecture.

In-Season Responsibilities

Own weekly/monthly digital business performance across sales, margin, sell-through, inventory and availability.Analyse performance by platform, category, product and price point and identify growth opportunities.Drive replenishment, reallocation, markdown and cancellation decisions based on business performance.Optimise digital assortment and inventory across Own E-commerce and partner platforms.Monitor platform trends, consumer behaviour, competition and promotional activity to drive trading actions.Work with partners to maximise visibility, launches, campaigns and commercial opportunities within agreed brand guardrails.Ensure strong execution of digital launches, product availability, pricing and promotional plans.Build strong relationships with key digital partners and drive joint business priorities.

Experience & Skills

6–8 years of experience in digital buying, merchandising, e-commerce, category management or commercial roles.Experience across fashion, sports, footwear, apparel, retail or e-commerce preferred.Strong understanding of digital consumer, assortment planning, OTB and in-season trading.Strong analytical, commercial and stakeholder management skills.Experience managing e-commerce platforms/partners and cross-functional teams.Strong influencing and negotiation capabilities with proficiency in Excel and business analytics.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.