Lead Retail Sales - Non ISP Retailers

V-Guard · Gurgaon

  • Experience5–6 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelsenior
  • Posted14 Sept 2026
Apply for this job

About V-Guard

V-Guard is hiring in Gurgaon in consumer goods. This role looks for around 5+ years of experience.

Skills

  • retail execution
  • retailer engagement
  • sell-out management
  • retail sales
  • trade marketing
  • channel management
  • sales analytics
  • retailer activations
  • loyalty programs
  • outlet productivity
  • competition benchmarking

The role

A channel sales manager at a consumer goods company drives sell-out growth through retail execution, retailer engagement, and trade marketing, using loyalty programs and sales analytics to improve outlet productivity and counter conversion. The role also strengthens channel management and scales retailer activations across markets.

Full job description

Key Role Purpose:Drive sell-out growth across non-ISP retail outlets by strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives across V-Guard and Sunflame.

Key Responsibilities:Drive Sell-Out Growth: Develop and execute initiatives to increase sell-out from non-ISP retail outlets.Retailer Engagement: Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs.Identify Growth Opportunities: Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales.Retailer Activations & Campaigns: Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations.Visibility & Counter Conversion: Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale.Productivity & ROI: Track outlet productivity, program effectiveness, and ROI of retailer initiatives; use insights to optimize investments.Regional Collaboration: Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets.Competition Benchmarking: Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models.Counter Salesman / Floor Manager Program: Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs.Analytics & Dashboards: Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact.Execution Excellence: Establish clear governance, performance metrics, and review mechanisms to ensure consistent execution across markets.

Eligibility & Experience:Graduate / Postgraduate with 5+ years of relevant experience in ISP, Sell-Out Management, Retail Sales, Trade Marketing, or Channel Management.Strong understanding of retail execution, retailer engagement, outlet productivity, and sell-out growth.Go-getter with a high ownership mindset and a strong bias for action.Demonstrated ability to build initiatives/programs from scratch, drive them end-to-end, and scale successful models.Strong analytical, problem-solving, and execution capabilities.Ability to work effectively with Regional Sales teams and cross-functional stakeholders.Comfortable working in a fast-paced, entrepreneurial environment with ambiguity and evolving priorities.