Influencer Marketing Specialist

Key Responsibilities1. Community Strategy & GrowthDevelop and execute the overall community growth strategy across social media and digital platforms.Build and nurture engaged online communities that strengthen brand affinity, advocacy, and customer loyalty.Drive meaningful conversations with consumers, proactively engaging with audiences and fostering authentic relationships.Identify emerging community trends, customer feedback, and cultural moments to inform brand initiatives.2. Influencer Marketing & Campaign LeadershipLead end-to-end influencer marketing campaigns, from strategy and creator identification to execution, optimization, and post-campaign analysis.Build and maintain strong relationships with creators, influencers, talent agencies, and external partners.Ensure seamless campaign execution by managing timelines, content approvals, deliverables, and stakeholder communication.Continuously identify new creators and partnership opportunities aligned with brand objectives.3. Content & Brand AdvocacyCollaborate with Creative, Brand, PR, and Marketing teams to develop impactful community and influencer-led content.Encourage and amplify user-generated content (UGC) and brand advocacy initiatives.Ensure all community interactions and influencer content align with brand voice and communication guidelines.4. Insights, Analytics & PerformanceMonitor campaign performance, community health, and engagement metrics to derive actionable insights.Analyze consumer sentiment, audience behavior, and competitor activities to optimize community strategies.Present regular performance reports and strategic recommendations to internal stakeholders.Track influencer performance and campaign ROI against defined KPIs.5. Budget & Cross-functional CollaborationOwn influencer and community marketing budgets, ensuring efficient allocation and cost optimization.Support vendor management, contract coordination, and finance processes related to campaign execution.Partner closely with Brand, PR, Creative, Performance Marketing, Customer Experience, and Account teams to deliver integrated campaigns.Establish scalable processes and best practices for community management and influencer operations.Qualifications & ExperienceBachelor's degree in Marketing, Communications, Business, or a related field.3–5 years of experience in Community Management, Influencer Marketing, Social Media, or Digital Marketing, preferably in a consumer-facing, D2C, beauty, personal care, lifestyle, or FMCG organization.Proven experience leading end-to-end influencer campaigns and building engaged online communities.Strong understanding of major social media platforms, creator ecosystems, and emerging digital trends.Excellent written and verbal communication skills with exceptional stakeholder management abilities.Experience working with influencer marketing tools and social listening platforms is an added advantage.Strong analytical mindset with the ability to translate data into actionable strategies.Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.Demonstrated leadership skills with the ability to mentor junior team members and collaborate effectively across functions.