Growth Marketing Executive

About boAt Lifestyle

boAt is one of India’s fastest-growing consumer electronics brands, redefining audio and wearable experiences for millions of users. Within a short span, we have become the No.1 brand in India in our category and among the top global players in wearables.

About the Role

boAt Lifestyle is looking for a Growth Executive – Marketing to drive user acquisition and growth through strategic partnerships and data-driven marketing initiatives. In this role, you will work closely with internal teams and external partners to build, execute, and optimize campaigns that improve customer acquisition, engagement, and affordability. If you enjoy working with cross-functional stakeholders, analyzing campaign performance, and identifying new growth opportunities, this role is for you.

Key Responsibilities

Drive improvements across the new user acquisition funnel by leveraging strategic partnerships and growth initiatives.Plan, execute, and optimize end-to-end marketing campaigns with external partners to maximize customer acquisition and conversions.Analyze campaign performance, derive actionable insights, and recommend optimizations to improve ROI and user growth.Collaborate with partner POCs and internal teams including Marketing, Brand, Product, Finance, and Analytics to ensure seamless campaign execution.Own partner marketing opportunities, negotiate campaign executions, and manage timelines from ideation to launch.Identify and onboard new marketing and partnership opportunities that help expand customer reach and improve affordability through offers, cashback programs, EMI options, and other value propositions.Monitor key growth metrics and prepare regular performance reports with recommendations for continuous improvement.Stay updated on market trends, competitor activities, and emerging partnership opportunities in the consumer technology and lifestyle ecosystem.

Requirements

Bachelor's degree in Marketing, Business, Economics, or a related field.1–3 years of experience in Growth Marketing, Performance Marketing, Partnerships, Brand Marketing, or a similar role.Strong analytical skills with experience in campaign analysis and performance tracking.Excellent stakeholder management and communication skills.Ability to manage multiple campaigns and partner relationships simultaneously.Comfortable working with data to identify insights and drive business decisions.Proactive mindset with strong ownership and execution capabilities.Experience in consumer tech, e-commerce, D2C, fintech, or lifestyle brands is a plus.

Preferred Skills

Understanding of digital marketing channels and customer acquisition strategies.Familiarity with campaign tracking tools, Excel/Google Sheets, and marketing analyticsplatforms.Strong negotiation and relationship management skills.Ability to thrive in a fast-paced, high-growth environment.

What You'll Bring

A growth-first mindset with a passion for solving customer acquisition challenges.Strong collaboration skills to work across internal and external stakeholders.Data-driven decision-making with attention to detail.Curiosity to identify innovative partnership and marketing opportunities that drive measurable business impact.

Why Join boAt?

Opportunity to lead ecommerce growth for a category-defining brandHigh ownership with direct impact on revenue and business outcomesWork with a fast-paced, entrepreneurial team shaping global expansion