Director – Consumer & Commercial Strategy & Transformation, India

PepsiCo · Gurgaon

  • Experience12–15 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted2 Oct 2026
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About PepsiCo

PepsiCo is hiring in Gurgaon in consumer goods. This role looks for around 12+ years of experience.

Skills

  • consumer-led growth
  • consumer insights
  • brand marketing
  • innovation platforms
  • digital consumer strategy
  • marketing transformation
  • digital commerce
  • go-to-market strategy
  • agile

The role

A consumer and commercial strategy director at a consumer goods company. Shapes consumer-led growth, brand marketing, and innovation platforms across Foods and Beverages categories, translating consumer insights into portfolio and go-to-market strategies. Also drives digital consumer strategy and marketing transformation.

Full job description

Overview

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.

This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D and CFO.

Responsibilities

Anchor Consumer-Led Growth AgendaDefine priority demand spaces, cohorts, and consumption occasions for India OUTranslate consumer insights into clear portfolio choices and growth strategiesPartner with Foods & Beverages teams to shape where-to-play and how-to-win decisions Build Scalable Innovation PlatformsShift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)Develop structured pipelines across core, adjacent, and disruptive innovationDrive faster concept-to-market cycles with strong commercial viability Lead Consumer & Digital TransformationDefine and drive digital consumer strategy aligned to enterprise growth prioritiesLeverage data, platforms, and new engagement models to enhance customer experience and business performance Drive Marketing & Commercial ExcellenceCo-lead transformation programs across marketing, digital commerce, and GTMImprove media efficiency, marketing ROI, and integrated executionEmbed data-driven decision-making and agile ways of working across teams Enable Organization & Capability TransformationChampion adoption of new tools, platforms, and agile practicesBuild capabilities in:Consumer-centric thinkingInsight-to-action translationInnovation and experimentationFoster a test-learn-scale culture across functions Ecosystem & Cross-Functional LeadershipAct as a thought partner to category, brand, and transformation leadersCollaborate seamlessly with R&D, Supply, Sales, Finance, and Digital teamsManage external partners, consultants, and technology platforms to accelerate innovation and impact

Qualifications

12–15 years of experience Strong background in strategy consulting or strategy & transformation roles within FMCGExperience in FMCG or broader consumer industries Strong grounding in Brand Marketing:Leading large-scale brand strategiesDriving integrated campaignsDelivering brand equity and commercial outcomesDeep expertise in consumer insights - strategy - executionDemonstrated ability to build and scale innovation platforms (beyond launches)

Preferred

Experience across Foods & Beverages or multi-category portfoliosExposure to digital, data-led marketing, and consumer platformsProven track record in cross-functional leadership in matrix organizations

Leadership Capabilities

Strong strategic and analytical thinking with business acumenAbility to influence senior stakeholders across functionsExcellence in communication, collaboration, and change managementProven ability to lead enterprise-wide transformation programs