Director – Consumer & Commercial Strategy & Transformation, India

Overview:

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.

This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D and CFO.

Responsibilities:

1. Anchor Consumer-Led Growth Agenda

Define priority demand spaces, cohorts, and consumption occasions for India OU

Translate consumer insights into clear portfolio choices and growth strategies

Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions

2. Build Scalable Innovation Platforms

Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)

Develop structured pipelines across core, adjacent, and disruptive innovation

Drive faster concept-to-market cycles with strong commercial viability

3. Lead Consumer & Digital Transformation

Define and drive digital consumer strategy aligned to enterprise growth priorities

Leverage data, platforms, and new engagement models to enhance customer experience and business performance

4. Drive Marketing & Commercial Excellence

Co-lead transformation programs across marketing, digital commerce, and GTM

Improve media efficiency, marketing ROI, and integrated execution

Embed data-driven decision-making and agile ways of working across teams

5. Enable Organization & Capability Transformation

Champion adoption of new tools, platforms, and agile practices

Build capabilities in:

Consumer-centric thinking

Insight-to-action translation

Innovation and experimentation

Foster a test-learn-scale culture across functions

6. Ecosystem & Cross-Functional Leadership

Act as a thought partner to category, brand, and transformation leaders

Collaborate seamlessly with R&D, Supply, Sales, Finance, and Digital teams

Manage external partners, consultants, and technology platforms to accelerate innovation and impact

Qualifications:

12–15 years of experience

Strong background in strategy consulting or strategy & transformation roles within FMCG

Experience in FMCG or broader consumer industries

Strong grounding in Brand Marketing:

Leading large-scale brand strategies

Driving integrated campaigns

Delivering brand equity and commercial outcomes

Deep expertise in consumer insights - strategy - execution

Demonstrated ability to build and scale innovation platforms (beyond launches)

Preferred

Experience across Foods & Beverages or multi-category portfolios

Exposure to digital, data-led marketing, and consumer platforms

Proven track record in cross-functional leadership in matrix organizations

Leadership Capabilities

Strong strategic and analytical thinking with business acumen

Ability to influence senior stakeholders across functions

Excellence in communication, collaboration, and change management

Proven ability to lead enterprise-wide transformation programs