Digital Marketing Manager

HONO.ai is a premium HR-Tech Solution and range of HR Services for all your requirements. HONO aims to nurture Human Relationships, propel employees’ pursuit of realizing their true potential and embrace the best of talent through a host of innovative technologies. We at HONO are committed to connect people across cultures, traditions, ideas, beliefs and boundaries. Connecting across multi-channels, platforms and systems.

The Digital Marketing Manager is responsible for developing and executing the organization's digital marketing strategy to strengthen brand visibility, generate qualified leads, drive website traffic, and contribute to revenue growth. The role will manage digital channels including SEO, paid advertising, social media, email marketing, content distribution, website optimization, and marketing automation.

The role will work closely with Sales, Content, Product Marketing, and Business Development teams to build effective demand-generation programs, optimize marketing performance, and improve the conversion of digital prospects into qualified business opportunities.

Responsibilities:

Digital Marketing StrategyDevelop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.Plan and manage digital campaigns across multiple channels.Define target audiences, customer segments, buyer personas, and digital journeys.Manage digital marketing budgets and optimize ROI across channels.Stay updated on digital marketing trends, emerging platforms, and industry best practices.

Lead Generation & Demand GenerationDevelop campaigns to generate high-quality inbound leads and marketing-qualified leads (MQLs).Manage lead-generation programs across search, social media, email, content, webinars, events, and other digital channels.Work closely with Sales to define lead quality, lead scoring, and conversion objectives.Monitor the complete digital funnel from traffic and engagement to MQL, opportunity, and revenue.Develop strategies to improve lead conversion and reduce customer acquisition costs.

SEO & AEODevelop and execute SEO strategies to improve organic search visibility and website rankings.Conduct keyword, competitor, and search-intent research.Optimize website pages, landing pages, blogs, and other digital assets.Work with content teams to improve organic traffic and search visibility.Implement Answer Engine Optimization (AEO) strategies to improve visibility across AI-powered search and answer platforms.Monitor organic traffic, rankings, backlinks, and search performance.

Paid MarketingPlan and manage paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.Manage PPC, display, retargeting, and account-based marketing campaigns.Optimize campaigns based on CPL, CAC, conversion rates, pipeline contribution, and ROI.Conduct A/B testing of advertisements, audiences, creatives, and landing pages.Manage agency and external partners where applicable.

Social Media & Content DistributionDevelop and execute social media strategies across relevant platforms.Work with the Content and Creative teams to develop engaging digital assets.Manage content distribution and amplification.Track engagement, reach, follower growth, and lead generation from social channels.Build the organization's digital thought leadership and brand presence.

Website & Conversion OptimizationManage website content, landing pages, CTAs, forms, and conversion journeys.Identify opportunities to improve website traffic-to-lead conversion.Conduct A/B testing and optimize landing pages based on performance data.Ensure website content is optimized for SEO, user experience, and lead generation.

Email & Marketing AutomationDevelop email marketing and nurturing campaigns.Build automated customer journeys for prospects at different stages of the funnel.Segment databases and personalize campaigns.Monitor open rates, click-through rates, conversions, and unsubscribe rates.Work with Sales to develop lead-nurturing and re-engagement campaigns.

Analytics & ReportingDevelop digital marketing dashboards and performance reports.Track key metrics including:Website TrafficOrganic TrafficMQLsSQLsCost per Lead (CPL)Customer Acquisition Cost (CAC)Conversion RatePipeline GeneratedMarketing-Sourced RevenueROAS / ROIAnalyze campaign performance and provide actionable recommendations to leadership.

Cross-Functional CollaborationWork closely with Sales to align marketing campaigns with revenue targets.Collaborate with Product Marketing and Content teams on positioning and campaigns.Partner with Technology teams for website, analytics, tracking, and marketing automation initiatives.Coordinate with external agencies, freelancers, and technology vendors.

Desired Profile:

Bachelor's degree in marketing, Business, Communications, or a related field.MBA/PGDM in Marketing preferred.7+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing.Experience in B2B SaaS, HR Tech, Technology, or enterprise software is preferred.Proven experience managing multi-channel digital campaigns and lead-generation programs.