Copywriter

ResponsibilitiesWrite crisp, compelling, and conversion-focused copy across platforms (Website banners, landing pages, emailers, push notifications, paid ads, social media, product pages)Craft strong hooks and messaging frameworks for campaigns, launches, and sales momentsWrite high-performing Meta & Google ad copies with an understanding of platform nuancesDevelop long-form content, including SEO blogs, brand storytelling pieces, and educational contentCollaborate closely with designers, performance marketers, and social media teams to ensure message clarity and visual alignmentTranslate campaign objectives into persuasive messaging tailored to audience segmentsMaintain consistency of brand tone across all touchpointsContinuously test and optimize copy based on performance data (CTR, CVR, scroll depth, retention)Ideate organic social media campaigns with strong narrative anglesConduct basic keyword research and integrate SEO best practices into content

Qualifications & SkillsBachelor’s degree in English, Journalism, Mass Communication, Marketing, or related field3–5 years of hands-on copywriting experience (D2C preferred)Strong understanding of consumer psychology and persuasive writing frameworksAbility to balance creativity with structured execution and performance trackingExperience writing across short-form and long-form formatsFamiliarity with Meta Ads, Google Ads, email marketing platforms, and basic SEO principlesStrong editing and proofreading skillsAbility to work in a fast-paced, high-ownership environmentPortfolio showcasing a mix of ad copy, landing pages, emailers, and social content

We’re Looking for:A thinker who understands why copy works, not just how it soundsSomeone who can simplify complex concepts into clear, compelling messagingA self-starter who thrives on experimentation and iterationA writer who understands that good copy is not just creative; it performs.