Content Strategist
Network18 Media & Investments Limited · Gurgaon
- Experience1–2 yrs
- SalaryNot disclosed
- Work modeonsite
- Leveljunior
- Posted15 Sept 2026
About Network18 Media & Investments Limited
Network18 Media & Investments Limited is hiring in Gurgaon in media advertising. This role looks for around 1+ years of experience.
Skills
- content strategy
- content ideation
- content marketing
- digital storytelling
- content writing
- creative briefs
- content calendars
- social media promotion
- cross-functional collaboration
- ChatGPT
- Claude
- Gemini
The role
A content strategist at a media and advertising company develops content strategy, content marketing, and digital storytelling for branded IP initiatives, creating concepts across video, podcast, documentary, and editorial formats. Content ideation and generative AI tools support research and rapid concept development.
Full job description
About the RoleWe are looking for a Content Strategist – IP Development who can think creatively, plan strategically, and execute seamlessly. The role requires someone with strong ideation skills, deep understanding of diverse content formats, and the ability to align content with business and client objectives.
Key ResponsibilitiesDevelop strategies tailored to IP requirements and client business objectives.Work on briefs for IP development, including ideation, structuring, planning, and execution.Build and execute comprehensive content marketing plans around IP initiatives.Develop key deliverables such as content calendars, creative briefs, and digital/social media promotions.Adapt to multiple content formats including short videos, podcasts, profile stories, documentaries, and more.Coordinate with cross-functional teams (production, promotions, marketing, editorial) to ensure smooth execution.Write and adapt content effectively for both B2B and B2C audiences.Collaborate with editorial teams to develop new IPs, on-ground events, and digital initiatives for News18 Network’s platforms, ensuring alignment with client goals and brand synergies.Working knowledge of ChatGPT, Claude, Gemini and other GenAI tools for research, ideation and rapid concept development.Ability to use AI intelligently while knowing where human creativity and editorial judgment must lead
What We’re Looking For1 to 2 years working for any media agencyStrong content strategy and ideation skills.Excellent writing ability with versatility across formats.Experience in content marketing, digital storytelling, or IP-led initiatives.Ability to manage multiple projects with cross-functional collaboration.Creative thinker with a strategic mindset and keen eye for detail.