Content Strategist
Honasa Consumer Ltd. · Gurgaon
- Experience2–5 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelmid
- Posted18 Sept 2026
About Honasa Consumer Ltd.
Honasa Consumer Ltd. is hiring in Gurgaon in consumer goods. This role looks for around 2+ years of experience.
Skills
- direct-response copywriting
- short-form video scripting
- performance marketing
- Meta
- A/B testing
- consumer insights
The role
A content strategist at a consumer goods company turns consumer insights into direct-response copy and short-form video scripts for performance marketing, using Meta and A/B testing to improve conversion. The role also applies hook writing and platform-native content development across campaign creatives.
Full job description
Role Summary:We’re building a high-velocity D2C Content Engine, and scripts are at the heart of it.We’re looking for someone who can turn product truths and consumer insights into sharp, scroll-stopping video scripts, the kind that grab attention in the first 3 seconds and drive action. This isn’t long-format storytelling. This is short-form, performance-led, conversion-focused writing built for Meta and digital platforms.This role sits at the intersection of creativity and performance marketing.
Roles & Responsibilities:Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaignsDeveloping multiple hook and angle variations for structured A/B testingTranslating consumer insights into simple, persuasive, direct-response messagingPartnering with creators and editors to ensure scripts are platform-native and performance-optimizedLearning from performance data (CTR, Hook Rate, etc) and iterating quicklyContributing to a high-volume creative pipeline with speed and consistency
What we're looking for:2–5 years of experience in D2C/performance marketing contentStrong understanding of Meta and short-form video ecosystemsComfort writing in direct-response style (clear problem–solution, objection handling, urgency)Ability to produce quality work at paceHigh ownership mindset, you care about results, not just output