Content Design Lead

ResponsibilitiesDevelop and lead the content design strategy across brand campaigns, product launches, and integrated marketing initiatives.Translate business objectives, marketing briefs, and consumer insights into compelling content frameworks, creative narratives, and communication strategies.Design end-to-end consumer content journeys across social media, websites, marketplaces, CRM, influencer marketing, retail, and digital campaigns.Lead the development of high-impact content for videos, brand films, digital campaigns, product storytelling, social media, creator collaborations, performance marketing creatives, and integrated marketing initiatives.Develop platform-first content strategies tailored for Instagram, YouTube, Meta, marketplaces, websites, and emerging digital platforms.Create compelling messaging frameworks, content hierarchies, storytelling approaches, and campaign narratives that strengthen brand identity and consumer engagement.Partner closely with Brand, Creative, Design, Video, Growth, Social Media, CRM, PR, E- commerce, and external agencies to deliver impactful marketing campaigns.Leverage AI-powered tools and emerging technologies to enhance content ideation, creative development, personalization, workflow efficiency, and production quality.Ensure consistency of brand voice, messaging, visual storytelling, and content quality across all consumer touchpoints.Monitor campaign performance, content effectiveness, brand engagement, and consumer behaviour, translating insights into actionable recommendations.Drive experimentation with new storytelling formats, AI-enabled content workflows, emerging platforms, and innovative communication approaches to improve campaign effectiveness.Support annual brand planning, campaign calendars, product launches, and strategic marketing initiatives through consumer-centric content strategies.Stay updated with industry trends, digital platforms, consumer behaviour, creator economy, content innovations, AI technologies, and emerging marketing practices.Mentor and guide junior content strategists, writers, and creative team members while fostering a culture of creativity, collaboration, innovation, and continuous learning.Maintain a strong consumer-first approach while ensuring all content strategies and marketing initiatives are aligned with brand guidelines and business objectives.

Minimum QualificationsBachelor's degree in Design, Communication, Marketing, Journalism, English, Fine Arts, or equivalent practical experience.5-7 years of experience in content design, content strategy, creative communication, brand marketing, or a related field.Proven experience in developing content-led marketing strategies and integrated marketing campaigns for consumer-facing brands.Experience working with FMCG, beauty & personal care, D2C, e-commerce, advertising agencies, media, or startup businesses is preferred.Hands-on experience creating content strategies across social media, digital campaigns, product launches, branded content, influencer marketing, and integrated marketing initiatives.

Skills/Competencies RequiredShould have knowledge of Graphic designing and tools used to make static creativesStrong understanding of content design, storytelling, brand strategy, consumer behaviour, and creative communication.Ability to develop end-to-end content strategies across digital, social media, e-commerce, CRM, retail, and offline marketing channels.Strong understanding of digital-first content formats including reels, short-form videos, long- form videos, branded content, product storytelling, social creatives, blogs, landing pages, emailers, and digital campaigns.Ability to translate marketing briefs, business objectives, and consumer insights into compelling content strategies, communication frameworks, and creative narratives.Strong understanding of integrated marketing campaigns across digital, social media, influencer marketing, e-commerce, retail, and offline channels.Experience working closely with Brand, Creative, Design, Video Production, Social Media, Performance Marketing, CRM, PR, and external agency teams.Strong understanding of AI-powered content creation and design tools to improve content ideation, storytelling, production, personalization, and creative efficiency.Ability to evaluate campaign performance, content effectiveness, consumer insights, and engagement metrics to optimize communication strategies.Strong project and stakeholder management skills with the ability to manage multiple campaigns and cross-functional initiatives simultaneously.Excellent writing, storytelling, communication, presentation, and creative thinking skills.Proficiency in AI content tools, Adobe Creative Suite, Figma, PowerPoint, Excel, and relevant marketing and analytics platforms.Highly creative, consumer-focused, collaborative, proactive, and execution-oriented with the ability to thrive in a fast-paced environment.