Consumer Marketing & Brand Activation (ISSEA)
Apollo Tyres Ltd · Gurgaon
- Experience8–10 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelexecutive
- Posted18 Sept 2026
About Apollo Tyres Ltd
Apollo Tyres Ltd is hiring in Gurgaon in automotive mobility. This role looks for around 8+ years of experience.
Skills
- B2C marketing
- brand marketing
- consumer engagement
- consumer insights
- campaign analytics
- ATL marketing
- BTL marketing
- consumer promotions
- sponsorships
- activations
- agency management
- cross-functional collaboration
- MBA
- Marketing
- Management
- Communications
- Business
The role
A consumer brand marketing manager at an automotive mobility company develops B2C campaigns and sports marketing activations across vehicle categories, using consumer insights and campaign analytics to strengthen brand preference. Agency management and influencer marketing support integrated media, digital, event, and activation programs.
Full job description
Purpose of the job Drive Apollo Tyres' B2C marketing agenda by leading category campaigns, consumer engagement programs, sports marketing activations, media initiatives, and BTL interventions, ensuring consistent consumer connect, stronger brand preference, and measurable business impact across key consumer touchpoints.
Major Responsibilities
Consumer Marketing Strategy: Lead the development and execution of integrated consumer marketing strategies across Apollo Tyres' PV, CV, 2W and Farm categories by translating brand strategy, consumer insights and business priorities into annual and quarterly consumer marketing plans that drive awareness, consideration, preference and purchase
B2C Campaigns: Lead end-to-end development and execution of integrated consumer campaigns for categories across mass media, digital, influencers, and events/activations by partnering with internal teams and external agencies to deliver distinctive, effective and culturally relevant brand experiences
Agency & Partner Management : Lead and manage creative, digital, media, influencer and production partners by setting clear briefs, evaluating strategic and creative quality, ensuring effective resource utilization and driving high-quality, timely execution
Consumer Insights & Effectiveness : Use consumer research, brand funnel metrics, social listening, campaign analytics and cultural intelligence to identify growth opportunities, evaluate marketing effectiveness and continuously optimize consumer marketing investments
Innovation & Future Readiness : Identify and pilot emerging technologies, platforms, consumer engagement models and AI-enabled marketing solutions to improve the effectiveness, efficiency and personalization of Apollo's consumer marketing.
Cross-functional Integration : Partner with Product, Sales, Trade Marketing, Corporate Communications, CIMI, Global Marketing and other stakeholders to ensure integrated consumer experiences and alignment between brand strategy, product propositions and market execution
RELEVANT EXPERIENCE: 8-10 years of experience in B2C Marketing, Brand Marketing & consumer engagement programs.Experience managing ATL, BTL, consumer promotions, sponsorships, activations and agency partners.Experience working with cross-functional stakeholders including Sales, Product, Trade Marketing and Communications.Sports marketing & social media experience preferred but not mandatory
EDUCATION QUALIFICATIONS: MBA (Marketing preferred)Bachelor's degree in Marketing, Management, Communications, Business or related discipline
DECISIONS: Consumer campaign execution approach within approved strategyAgency allocation within approved budgetsInfluencer/creator selection within defined criteriaCampaign optimizationMedia channel recommendations within approved plansActivation prioritizationConsumer engagement initiativesCampaign measurement framework