Brand Manager
Honasa Consumer Ltd. · Gurgaon
- Experience2–4 yrs
- SalaryNot disclosed
- Work modeonsite
- Posted29 Sept 2026
About Honasa Consumer Ltd.
Honasa Consumer Ltd. is hiring in Gurgaon in consumer goods. This role looks for around 2+ years of experience.
Skills
- brand management
- campaign management
- consumer insights
- digital marketing
- category management
- brand research
- media planning
- agency management
- data analytics
- market research
- competition analysis
- brand strategy
The role
A brand manager at a consumer goods company develops brand campaigns through campaign management and consumer insights, and shapes category management, digital marketing, and brand growth.
Full job description
Job Title - Brand ManagerKey Responsibilities:We're looking for a Brand Manager, who will be a key part of the Brand Marketing team at Honasa. The Brand Manager is excellent at brand understanding and management, campaign management, media understanding (digital & conventional).Brand campaigns, from brief to execution to post campaign analysis, end to end ownershipBrand understanding & research, brand tracks, consumer insights, consumer understandingsDriving brand awareness campaigns on digital and other platforms like ATL, Videos, TVCAgency relationship management; creative, media and other agenciesUnderstanding and reporting of brand KPIs, basic internal analytics and research.Category understanding and management.
Qualifications and Experience:2-4 years of work experience in a brand management role; (preferably in an FMCG brand)MBA from a known institution (top or tier 1 B-schools)Understanding of digital marketing and landscapeWorking with revenue , NPD teams to identify levers for brand growth. Also, drive category insights based on internal analysis and competition assessmentExcellent written & verbal communication skills, able to write creative briefs and put across point of view clearlyProven organizational skills, including strong attention to detail and managing multiple projects simultaneously.Strong data analytics skillsStrong people and people management skills.A thirst to learn and excel.