B2B Marketing Manager
Comviva · Gurgaon
- Experience4–5 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelmid
- Posted10 Sept 2026
About Comviva
Comviva is hiring in Gurgaon in technology software. This role looks for around 4+ years of experience.
Skills
- B2B marketing
- product marketing
- account-based marketing
- demand generation
- integrated marketing campaigns
- content development
- storytelling
- Microsoft Excel
- project management
The role
A product marketing manager at a telecommunications technology company develops B2B marketing strategy, product marketing, and account-based marketing for enterprise offerings, shaping differentiated narratives and demand-generation campaigns. The role also creates content marketing materials and manages brand management across sales, product, and corporate stakeholders.
Full job description
Key Responsibilities
Develop and own the end-to-end B2B marketing strategy for assigned products/verticals, with a strong emphasis on strategy, planning, and executional rigour.Build and execute annual/quarterly marketing plans aligned to business objectives.Define and shape product narratives for campaigns and market communications, working in close collaboration with product teams to ensure messaging is market-relevant, audience-specific, and competitively differentiated.Develop high-quality content including brochures, whitepapers, case studies, presentations, web content, and thought leadership articles in collaboration with internal stakeholders and external content/design partners.Conceptualise and run integrated marketing campaigns, leveraging digital, social, and offline channels.Drive end-to-end Account-Based Marketing (ABM) initiatives and support BD and sales teams with demand generation.Build customer advocacy and reference programmes.Manage participation in industry events, conferences, and webinars to enhance brand visibility.Contribute to Comviva's corporate brand initiatives, ensuring vertical-level campaigns are aligned to overall brand positioning and tone of voice.Support corporate-level thought leadership, analyst engagement, and brand visibility programmes as an active member of the central marketing team.Provide sales teams with impactful collateral, playbooks, and training material.Serve as the bridge between corporate marketing and product teams, ensuring messaging consistency and narrative alignment across all customer-facing touchpoints and sales interactions.Measure, track, and report ROI on marketing initiatives and optimise strategies based on insights and performance.
Mandatory Skills
MBA in Marketing from Tier 1 or Tier 2 institutions.4–5 years of relevant experience in B2B marketing, enterprise technology marketing, or product marketing support, with a track record of owning strategy and execution end-to-end.Strong storytelling, communication, and content development skills.Proven experience in planning and executing demand generation, ABM, and integrated campaigns.Ability to work in a fast-paced environment across multiple stakeholders and cross-functional teams.Creative, analytical, and hands-on approach with strong project management skills.
Desirable Skills
Exposure to brand management or corporate marketing practices, in addition to product marketing support.Telecom or enterprise technology industry background.Experience working with external creative, content, and digital agency partners.