AVP, Data Strategy and Intelligence (Marketing)

About Cvent:Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.Cvent is redefining the meetings and events industry through technology that advances human connection.

AI at Cvent: Leading the FutureAre you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Disclaimer: Beware of Recruitment Scams – Legitimate Cvent recruiting communications will always come from an official ‘name@cvent.com’ email. We never request any payments, or ask for sensitive personal or financial information via chat or social media platforms. For more information, please visit: https://www.cvent.com/en/notice-recruitment-fraud.

ABOUT THE ROLE

The Head of Data Strategy & Operations is a senior leadership role responsible for building and leading the unified data function across Cvent's primary clouds: Enterprise Corporates (EC) and Hospitality (HC). This is a strategic and operational role — you will set the vision for how Cvent acquires, enriches, governs, and activates its marketing database, while managing a team of ~40 across three distinct functions.

This is a newly created role designed to consolidate previously fragmented data functions into a single, accountable team with unified strategy, cloud-specific ownership, and a modern AI-native operating model. You will report into the VP, Global Demand Center and partner closely with IT, Sales, Product Marketing, and Analytics.

What you will Be doing:

Strategic LeadershipOwn the end-to-end data strategy for Cvent's marketing database — acquisition, enrichment, governance, and activation — across EC and HCDefine and maintain ICP, TAM/SAM, and persona frameworks in partnership with Product Marketing and SalesBuild and drive cloud-specific scorecards that create clear accountability for EC and HC data quality, coverage, and campaign readinessServe as the single accountable leader for the ADI function; act as the primary liaison to the VP of GDC, CMO, and cross-functional partners

Team & Org LeadershipLead three functional sub-teams — Audience Strategy & Intelligence, Data Acquisition & Activation, and Data Infrastructure & GovernanceDevelop and retain strong team leads; build career paths and capability plans within each functionDrive a unified operating model that eliminates duplication across previously siloed teams and enables scale without proportional headcount growth

Data Operations & QualityEnsure the marketing database meets and exceeds quality thresholds: Account accuracy ≥80%, Contact accuracy ≥85%, SAM coverage >80%Oversee database normalization, deduplication, governance, and data validation across both cloudsOwn vendor relationships (ZoomInfo, Clearbit, Clay and others) — qualification, contracts, budget, and performance accountabilityEnsure compliance with global privacy regulations (GDPR, CCPA) in coordination with Legal and Security

AI, Automation & IT PartnershipPartner with Cvent's IT and AI Center of Excellence to build an AI-native acquisition and enrichment operating model — agent development, workflow automation, and Snowflake pipeline integrationDrive a unified AI roadmap for the ADI function in partnership with IT; identify and implement automation opportunities across all three sub-functionsOwn the DB/AI Management function's IT dotted-line relationship — translate business data needs into infrastructure requirementsLead adoption of AI-assisted workflows that improve turnaround time, data accuracy, and team capacity

GTM EnablementPartner with Sales and Revenue Marketing to ensure the database directly enables pipeline: right accounts, right contacts, right timingEnsure list pull and delivery SLAs are met for all campaign programs — including email, events, nurture, and paid digitalProduce and maintain data scorecards and dashboards that give GDC, Sales, and Finance visibility into data health, coverage gaps, and trend

What you need for this position:

Required20+ years of experience in B2B marketing data, database management, or audience strategy — with at least 5 years leading multi-functional teams of 20+ across geographiesDemonstrated success owning a full-funnel data operation: strategy, acquisition, enrichment, governance, and GTM activationExperience managing across verticals or market segments — ability to hold EC and HC accountable simultaneously rather than specializing in oneStrong command of SFDC — data governance, object structure, reporting, and quality managementExperience with AI-assisted workflows and automation tooling; comfort building and executing an AI adoption roadmap for a data teamProven cross-functional partnership with IT, Sales, and Analytics — this role requires influence without authority across multiple organizationsTrack record of building and scaling teams through process improvement and technology, not just headcount

PreferredExperience with Snowflake or similar cloud data warehouse; comfort partnering with engineering/IT on pipeline architectureFamiliarity with marketing automation platforms (Marketo or equivalent) and how database feeds program executionBackground in TAM/SAM/ICP modeling and persona framework developmentExperience with vendor management and procurement for data enrichment tools (ZoomInfo, Clearbit, or equivalents)MBA or equivalent advanced degree preferred