Associate Product Marketer
Unicommerce · Gurgaon
- Experience2–3 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelmid
- Posted15 Sept 2026
About Unicommerce
Unicommerce is hiring in Gurgaon in technology software. This role looks for around 2+ years of experience.
Skills
- product positioning
- sales enablement
- product narratives
- competitive positioning
- B2B SaaS
- product marketing
The role
A product marketing specialist at a B2B SaaS company develops product positioning, sales enablement, and product narratives that translate technical features into customer value, while creating vertical-specific collateral and supporting go-to-market initiatives. Product marketing experience and competitive positioning strengthen product adoption and sales execution.
Full job description
Role OverviewWe're looking for a driven Associate Product Marketer to join our marketing team. You'll be the bridge between product capabilities and market needs—translating complex functionality into compelling positioning and creating the collateral that powers our sales engine. This is a hands-on, creation-focused role where you'll craft product narratives, build sales enablement assets, and develop messaging frameworks that resonate across diverse customers and verticals. If you love distilling product value into stories that sell and creating materials that accelerate deal cycles, this role is for you.
What You'll Do
Product Expertise & GTM ExecutionDevelop deep product knowledge across Unicommerce's platform (WMS, OMS, marketplace integrations, payment reconciliation, and video management solution)Create and maintain product positioning, messaging frameworks, and value propositions for different product lines and use casesCraft compelling product narratives that translate technical features into business outcomes and customer valueBuild comprehensive sales enablement collateral including product decks, battlecards, and competitive positioning materialsCreate vertical-specific and persona-based decksDevelop one-pagers, solution briefs, case studies, and ROI calculators that accelerate deal cyclesCollaborate with marketing on landing pages, campaign assets, and conversion optimizationCollaborate closely with sales and solution design teams to refine messaging based on frontline feedbackPlan and execute targeted email campaigns for product adoption, feature announcements, and nurture sequencesSupport webinar planning, content creation for thought leadership, and customer engagement initiatives
What We're Looking For
Experience & Background2-3 years of product marketing experience in a B2B SaaS environment (ecommerce, supply chain, or retail tech experience is a strong plus)Proven track record of creating high-impact sales enablement materials and product collateralExperience in product positioning and supporting cross-functional GTM initiatives
Skills & AttributesGo-getter attitude: Self-starter who takes ownership and drives projects to completion without constant supervisionCreative storyteller: Ability to distill complex technical features into compelling customer narratives and value storiesCollaboration champion: Comfortable working closely with sales, customer success, solution design, product, and marketing teamsStrong written and verbal communication skills with attention to detailData-driven mindset with ability to measure and optimize marketing effectivenessComfortable navigating ambiguity and managing multiple priorities in a fast-paced environment
What You'll Get
Growth & LearningOpen and collaborative environment where your ideas are valued and you work directly with leadershipOpportunity to shape product marketing function in a high-growth SaaS companyExposure to the full product marketing lifecycle across diverse products and customer segments