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Associate Manager - Copy at Air India Limited — Gurgaon

Experience6–10 yrs
SalaryNot disclosed
Work modeonsite
Levelsenior
Posted16 Sept 2026

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About Air India Limited

Air India Limited is hiring in Gurgaon in hospitality travel. This role looks for around 6+ years of experience.

Skills

campaign concepts
brand storytelling
creative messaging
advertising copy
social media content
website content
editorial content
email marketing
video scripts
SEO
content strategy
digital platforms
audience behavior
content trends
copywriting
editing

The role

A copywriter at an aviation and travel company develops campaign concepts, brand narratives, and SEO content, crafting advertising copy and social media content across digital, print, video, and experiential channels. The role also applies content strategy and mentors creative writers while maintaining consistent brand voice.

Full job description

Are you a storyteller who can turn ideas into impactful campaigns, engaging social content, and compelling brand narratives? We're looking for a Copywriter to join our Creative & Copy team and help shape how our brand connects with audiences across every touchpoint.

What You'll Do

Creative Concepting & Storytelling

Lead development of campaign concepts, brand narratives, and creative messaging frameworks.Partner with designers, strategists, and creative teams to build integrated ideas across digital, social, print, video, and experiential platforms.Craft compelling headlines, taglines, and campaign messaging that inspire action.Bring bold creative thinking to ideation sessions and campaigns.Copywriting & Content DevelopmentWrite, edit, and adapt content across multiple formats, including:Campaign and advertising copySocial media content and platform-native storytellingWebsite, blog, and editorial contentEmail marketing and internal communicationsVideo scripts, storyboards, and voiceoversEnsure consistency of brand voice while tailoring content to different audiences and platforms.Apply SEO best practices where relevant.Collaboration & Creative LeadershipWork closely with designers, producers, social media teams, and business stakeholders.Mentor junior writers and support their development.Translate business objectives into compelling creative narratives.Champion excellence in copy and brand storytelling across the organization.Quality & InnovationReview and refine content for clarity, accuracy, and impact.Maintain consistency in brand voice across channels.Stay ahead of cultural trends, platform updates, and emerging storytelling formats.Experiment with new approaches to content creation and audience engagement.

What We're Looking For

Exceptional writing, editing, and storytelling skills across short- and long-form content.Strong conceptual thinking and creative problem-solving ability.Experience creating campaigns, social-first content, and editorial copy.Ability to collaborate, influence, and communicate effectively with diverse stakeholders.Deep understanding of digital platforms, audience behavior, and content trends.

Qualifications & Experience

Bachelor's degree in English, Journalism, Communications, Marketing, Creative Writing, or a related field.6-10 years of copywriting experience in a creative agency or in-house content/creative team.Strong portfolio demonstrating excellence across campaigns, social media, and long-form content.Experience with SEO, content strategy, and performance-driven content is a plus.Prior experience mentoring or guiding junior creatives preferred.