Associate- Influencer Marketing

Role OverviewWe are looking for a proactive, organised, and execution-oriented individual who is interested in influencer marketing and digital media.The role involves managing campaign execution, coordinating with influencers and internal teams, tracking deliverables, maintaining campaign timelines, and ensuring that campaigns are delivered as per the agreed brief and quality standards.

Key ResponsibilitiesExecute influencer marketing campaigns from campaign initiation to completion.Coordinate with influencers, talent managers, agencies, and internal teams for campaign requirements and deliverables.Share campaign briefs, content requirements, timelines, guidelines, and deliverables with relevant stakeholders.Follow up with creators for content submissions, approvals, revisions, posting schedules, and campaign closures.Track campaign progress, deliverables, approvals, and live links to ensure timely execution.Coordinate with the Planning, Procurement, Strategy, Creative, and Revenue teams to ensure seamless campaign execution.Monitor influencer content to ensure it is aligned with the approved brief, brand guidelines, and campaign objectives.Maintain accurate campaign trackers, creator details, deliverable status, and documentation.Identify execution-related issues and coordinate with relevant stakeholders to resolve them quickly.Ensure all campaign deliverables are completed within agreed timelines.Support post-campaign reporting by maintaining relevant campaign data, screenshots, live links, and performance information.Maintain professional relationships with creators and external partners.Stay updated with influencer trends, creator formats, platform updates, and emerging content trends.

Key Result Areas (KRAs)Campaign Execution & DeliveryEnsure campaigns are executed smoothly and all creator deliverables are completed within agreed timelines.Creator & Stakeholder CoordinationMaintain effective communication and follow-ups with creators, talent managers, agencies, and internal teams.Campaign Tracking & DocumentationMaintain accurate trackers, campaign updates, live links, approvals, and other required documentation.Content & Quality ComplianceEnsure creator content follows the approved brief, brand guidelines, campaign requirements, and timelines.