APAC Business Marketing Manager, AI Ecosystem

At Meta, we believe AI transforms how people and businesses connect and grow. Our mission is to enable and inspire developers to build with Meta's AI models and new monetization businesses, cultivating a thriving AI Ecosystem grounded in innovation and trust.We're seeking a Business Marketing Manager for AI Ecosystem to grow the awareness, adoption, and sentiment of Meta's AI models and new monetization businesses with developers across the ecosystem including individual builders, startups, enterprises, and industry associations, spanning APAC's diverse markets. This role spans developers, ecosystem partners, and enterprise audiences, and it requires both a technical lens on AI models and demonstrated marketing acumen, from strategy through execution. You'll own the APAC go-to-market plan, combining day-to-day operational execution with longer-term strategic planning.

APAC Business Marketing Manager, AI Ecosystem Responsibilities:

Build and execute the AI developer marketing strategy for APAC to deliver on Meta's goal of having the most widely adopted AI models and products in the worldOwn the localized go-to-market plan: translate global launches and product-sourced narratives into locally resonant activations that address developer jobs-to-be-done across APAC priority marketsTurn technical messaging, assets, and documentation into developer-ready content — blogs, videos, tutorials, demos, events, and solution guides — tailored to local audiencesDrive the hybrid GTM motion across developers, partners, and enterprise: equip ecosystem partners, cloud providers, and enterprise engineering teams with the technical narrative and assets they needPlan and execute developer-first programs: hackathons, workshops, technical conference presence, community engagement, and digital campaignsWork directly with developers, partners, and customers across APAC to pressure-test messaging, gather feedback, and channel technical requirements back to product and engineeringUse adoption data, developer funnel signals, and community sentiment to guide decisions and measure performanceestablish clear operating rhythms and provide regular business and scorecard updatesCollaborate cross-functionally with product marketing, product and engineering, developer relations, partnerships, digital marketing, events, communications, legal, and privacyManage external vendors and agencies as needed to scale content and program production

Minimum Qualifications:

Working knowledge of how developers build with AI — how they evaluate models, integrate them into their stack, and deploy — across the build, fine-tune, evaluate, and deploy lifecycleExperience developing technical content: tutorials, technical blog posts, videos, demos, benchmark or architecture explainersExperience operating across hybrid audiences: individual developers and communities, ecosystem/platform partners, and enterprise engineering organizationsExperience using data to measure adoption and sentiment and optimize outcomes within a measurable framework

Preferred Qualifications:

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience implementing responsible, ethical AI practices (risk assessment, bias mitigation, quality/accuracy reviews)Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.