Senior Sales Officer

Roles & Responsibilities Channel Sales / Business Development1. Dealer & Channel DevelopmentIdentify, appoint, onboard, and develop dealers, sub-dealers, and retail partners in assigned territories.Expand the distribution and retail network to achieve business growth objectives.Develop strong relationships with channel partners and ensure long-term business engagement.Monitor dealer performance and support partners in achieving their sales targets.2. Primary & Secondary SalesAchieve monthly, quarterly, and annual primary and secondary sales targets.Drive product availability and sales through dealers, sub-dealers, and retailers.Monitor secondary sales movement and identify opportunities to improve market penetration.Ensure effective product distribution and stock availability across the assigned territory.3. Market ExpansionIdentify new markets, territories, retailers, and business opportunities.Conduct extensive market visits to develop new customers and strengthen existing relationships.Develop territory-wise sales plans and execute market expansion initiatives.Ensure adequate market coverage and improve brand/product visibility.4. Collection & Credit ManagementFollow up with dealers and channel partners for outstanding payments and collections.Monitor dealer credit limits and payment schedules.Coordinate with the finance team to resolve payment and account-related issues.Ensure collections are achieved within agreed credit terms.5. Retailer & Mechanic EngagementConduct regular retailer meets, dealer meets, mechanic engagement programs, and product awareness activities.Build strong relationships with retailers and mechanics to improve product recommendation and sales.Organize product demonstrations, training programs, and engagement activities.Gather feedback from retailers, mechanics, and customers to improve business performance.6. Local Promotions & Market ActivationPlan and execute local promotional activities to increase product visibility and sales.Coordinate with dealers and retailers for local marketing initiatives.Monitor the effectiveness of promotional activities and provide feedback to management.Support brand-building activities within the assigned territory.7. Competitor & Market IntelligenceRegularly monitor competitor pricing, products, schemes, promotions, distribution, and market activities.Collect market intelligence from dealers, retailers, mechanics, and customers.Provide timely market feedback and recommend appropriate business actions.Identify emerging market trends and potential business opportunities.8. Sales Reporting & Data ManagementMaintain accurate sales, dealer, retailer, collection, and market-visit records.Update sales activities through mobile sales applications and reporting tools.Prepare regular sales and market reports using MS Excel and other reporting systems.Analyze sales performance against targets and take corrective actions where required.9. Customer & Channel Relationship ManagementDevelop strong professional relationships with dealers, sub-dealers, retailers, mechanics, and key customers.Resolve channel-related issues and ensure timely communication.Support channel partners with product information, schemes, promotions, and business requirements.Ensure high levels of customer and dealer satisfaction.10. Field Sales & Territory ManagementUndertake regular field travel and extensive market visits as per the approved sales plan.Ensure effective territory coverage and productivity.Work independently to achieve assigned business objectives.Demonstrate a self-motivated, result-oriented, and entrepreneurial approach to market development.