Lead - PR & Communications -

JOB PURPOSE

AGM – Corporate Communications supports the CoE Head – Media Relations in executing media strategies, managing reputation, and enhancing public perception. The role focuses on media engagement, content development, and relationship-building with key journalists and influencers. It also involves monitoring media coverage, analyzing sentiment, and coordinating crisis communication efforts to mitigate reputational risks. By staying ahead of industry trends, the AGM helps refine strategies and drive impactful storytelling to strengthen the organization's brand identity.

ORGANISATION CHART

AGM - Corporate Communications --> CoE Head – Media Relations --> Group Deputy Managing Director --> Group Chief Communications Officer

Responsibilities

KEY ACCOUNTABILITIES

Key Performance Indicators (KPIs)

Media Management

Execute and drive the communication strategy for Hyderabad Airport, ensuring alignment with brand objectives.Develop and manage a story bank to support consistent and impactful media engagement.Implement targeted communication initiatives focused on brand perception, passenger experience, technology adoption, business growth, and sustainability.Coordinate with internal teams and stakeholders to gather insights and craft compelling narratives.Ensure seamless execution of media strategies across platforms to enhance visibility and engagement.Identify key media outlets, platforms, and opportunities to reach the desired audience effectively.Number of positive media mentions, articles, and features related to HIAL% Increase in media impressions and engagement rates across platforms (social, print, digital)

Brand Advocacy for ESG

Execute and drive media campaigns focused on ESG to ensure sustained positive coverage.Implement strategic media plans across platforms to effectively communicate key ESG messages.Coordinate media advocacies and third-party stories in collaboration with industry associations.Manage partnerships and synergies with key stakeholders to enhance media impact.Number of media mentions, articles, and features on ESG initiatives

Relationship Building & Media Pitches and Outreach

Build and maintain strong relationships with journalists, editors, bloggers, and influencers to enhance media engagement.Ensure consistent & timely communication with key media personnel to facilitate positive and impactful coverage.Coordinate media interactions to strengthen the organization's visibility and credibility.Craft and tailor compelling story pitches to align with media interests and maximize coverage.Customize messaging for different outlets and journalists to ensure relevance and impact.Proactively engage with media by sharing story ideas, expert opinions, and industry insights.Quality and reach of media coverage from pitched stories, evaluated through reach metrics, sentiment analysis, and alignment with key messaging

Crisis Communication & Reputation Management

Implement and manage crisis communication plans to mitigate reputational risks.Ensure swift and accurate media response during controversies or negative publicity.Coordinate with key stakeholders to provide timely, fact-based information to the media.Support proactive reputation management by monitoring potential risks and preparing response strategies.Average time taken to issue an initial response during a crisis% of media coverage with neutral or positive sentiment post-crisis

Responsibilities

KEY ACCOUNTABILITIES - Additional Details

Key Performance Indicators (KPIs)

Media Monitoring & Analytics

Monitor and assess media coverage to gauge public sentiment and the organization's media presence.Identify potential risks and opportunities for proactive media engagement.Track and analyze media impressions, sentiment, and engagement to measure effectiveness.Support data-driven improvements in media strategies based on coverage insights.Total media impressions and engagement rates across platforms (social, print, digital)

Content Management

Implement and manage a comprehensive content strategy aligned with media and PR objectives.Develop content calendars and set strategic goals to ensure consistent messaging.Manage content creation for press releases, articles, op-eds, and blog posts across platforms.% of planned content pieces (press releases, articles, blogs) published as per the content calendar

Stakeholder Communication & Networking

Collaborate with external stakeholders to gather insights, align messaging, and maintain communication consistency.Engage with executives and department heads to ensure media narratives reflect organizational priorities.Attend industry events and conferences to expand media networks and stay updated on industry trends.Leverage networking opportunities to strengthen media relationships and enhance coverage potential.% of media coverage generated through direct stakeholder engagement and networking efforts

Measurement & Reporting

Compile and present regular reports on media relations activities and their impact.Highlight key successes, challenges, and areas for improvement to senior management.Provide data-driven insights to refine media strategies and enhance effectiveness.Ensure transparency and accountability in media engagement efforts through structured reporting.% of media reports delivered on time with accurate data and insights

Media Facilitation

Facilitate seamless experiences for chairpersons, editor-in-chiefs, and senior journalists at GMR airports.

EXTERNAL INTERACTIONS

Media Editors, Business Journalists, editorial policymakers, and senior journalistsAirport Community leaders, aviation experts, trade bodies, social media influencers Media Tracking Agency, PR Agency (if any) etc. Industry Associations, NGOs etc.

INTERNAL INTERACTIONS

GCMO, BCMO, CEOs, CXOs, GdMDs, GCCO, CEO offices, HODs, EmployeesAirline Marketing, Commercial, Finishes, P&E, I-T, SPG, Quality, Cargo, Legal, HR, P&C, Finance etc.Aerocity, Aerospace Park, APFT, MRO, Aviation Academy, GMRVF etc.Corporate Office, GCFO, CFOs, ED-Security, IR Head, ED Finance, and other GMR Offices

FINANCIAL DIMENSIONS

OTHER DIMENSIONS

Team Size ∼ 2-3Proficient in Telugu

EDUCATION QUALIFICATIONS

Masters/PGD in Journalism/Media Communication/Marketing/Public Relations from a reputed institute

RELEVANT EXPERIENCE

~10-12 years of relevant experience working in reputed corporates, PR agencies, or national media houses

COMPETENCIES

Agency Management (Proficient) Internal and External Communication Strategy (Proficient) Brand Advocacy (Proficient) Media Relations (Proficient) Public Relations (Proficient) Reputation Management (Proficient) Content Creation (Proficient) Networking Personal Effectiveness Teamwork & Interpersonal influence Stakeholder Focus Entrepreneurship Capability Building Social Awareness Planning & Decision Making Execution & Results Strategic Orientation Problem Solving & Analytical Thinking