Deputy Manager - Search & Performance Marketing

Position Summary:

Key Responsibilities

Growth & Performance Ownership

Own end-to-end growth strategy across paid and organic search channels, aligned to business acquisition, revenue, and pipeline goals. Drive continuous experimentation and optimization to improve CPA, ROAS, conversion rates, and scalable growth. Define performance frameworks and ensure marketing investments deliver measurable ROI and ROAS improvements.

Required Experience

Proven experience managing performance-driven marketing programs with ROAS accountability. Strong understanding of growth funnels, acquisition metrics, and marketing attribution. Experience managing and optimizing large-scale digital marketing budgets.

SEM & Paid Search

Lead the planning, execution, and optimization of SEM campaigns across Google Ads and Bing Ads (Search, Display, Performance Max, YouTube). Oversee keyword strategy, bidding frameworks, budget allocation, ad copy development, and campaign structures. Monitor campaign performance and guide the team on optimization strategies to maximize ROAS and campaign efficiency.

Required Experience

Hands-on expertise managing Google Ads and Bing Ads campaigns at scale. Experience optimizing campaigns for CPA, ROAS, CTR, and conversion rates. Strong knowledge of keyword research, bidding strategies, and campaign architecture.

SEO, AEO & GEO (Search, Answer Engine & Generative Engine Optimization)

Own and execute SEO strategy (on-page, off-page, and technical) to drive sustainable organic traffic and rankings. Lead AEO initiatives to improve visibility across featured snippets, voice search, and AI-driven answer engines. Drive GEO strategies to ensure brand visibility within AI-generated search experiences and generative platforms. Partner with content and technology teams to deliver intent-driven, answer-first, and AI-search optimized content.

Required Experience

Strong understanding of technical SEO, search intent, structured data, and schema implementation. Experience optimizing content for featured snippets, conversational queries, and AI-driven search results. Familiarity with evolving AI search ecosystems and generative search discovery trends.

People Leadership & Team Management

Lead, mentor, and develop a team of Performance Marketing specialists, ensuring high-quality campaign execution and career growth. Set clear goals, KPIs, and priorities aligned with organizational growth objectives. Conduct regular performance reviews, coaching sessions, and capability development initiatives. Foster a culture of data-driven decision-making, experimentation, and continuous improvement.

Required Experience

Prior experience leading or mentoring a performance marketing or digital marketing team. Demonstrated ability to manage team workload, drive accountability, and improve team performance. Experience building scalable processes and operational efficiencies within marketing teams.

Analytics, Reporting & Decision Support

Own integrated performance reporting across SEM, SEO, AEO, and GEO channels. Translate campaign and search performance data into strategic insights and actionable recommendations. Ensure accurate tracking, attribution, and measurement across the entire marketing funnel.

Required Experience

Strong analytical skills with experience using GA4, Looker Studio, and marketing analytics platforms. Understanding of multi-touch attribution models and conversion tracking frameworks. Ability to convert data into actionable growth strategies.

Collaboration & Stakeholder Management

Act as a key point of contact for search and performance marketing initiatives across teams. Collaborate with marketing strategists, creative teams, content teams, web teams, CRM teams, analytics teams, and technology teams to drive integrated growth outcomes. Manage relationships with external agencies or marketing vendors where applicable.

Required Experience

Experience working in cross-functional marketing environments. Strong stakeholder management and communication skills. Ability to translate technical marketing insights into clear business recommendations.

Governance & Best Practices

Ensure compliance with advertising platform policies, search engine guidelines, brand standards, and data privacy regulations. Stay current with algorithm updates, AI search evolution, and emerging growth marketing trends. Continuously improve team capabilities through knowledge sharing and process optimization.

Required Experience

Strong awareness of search platform policies, SEO best practices, and privacy compliance requirements. Demonstrated ability to adapt strategies based on evolving search algorithms and AI-driven discovery platforms.

Required Skills & Qualifications

8+ years of experience in Growth Marketing, Performance Marketing, SEM, and SEO. Prior experience leading or mentoring performance marketing teams. Strong hands-on expertise in Google Ads and Bing Ads platforms. Deep understanding of technical SEO, search intent, structured data, AEO, and emerging GEO strategies. Minimum 2 years of hands-on experience leading or contributing to AEO and GEO projects, including optimization for AI-powered search engines, conversational queries, structured data implementation, and generative search visibility. Proficiency in GA4, GTM, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.). Strong analytical, communication, stakeholder management, and leadership skills.

Preferred / Nice-to-Have

Experience in B2B, SaaS, or lead-generation environments. Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce). Experience managing multi-region or enterprise-scale marketing programs. Google Ads, Analytics, or SEO certifications.

What Success Looks Like In This Role

Consistent growth in leads, revenue, and pipeline from search and performance channels. Strong ROAS and marketing efficiency improvements across paid campaigns. High-performing, well-coached performance marketing team. Strong visibility across paid search, organic search, AI search, and generative search experiences. Insight-led marketing decisions that positively influence business growth strategy.