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Sales Officer - DST at AU SMALL FINANCE BANK — Delhi

Experience3–5 yrs
SalaryNot disclosed
Work modeonsite
Posted29 Sept 2026

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About AU SMALL FINANCE BANK

AU SMALL FINANCE BANK is hiring in Delhi in financial services. This role looks for around 3+ years of experience.

Skills

Financial Product Knowledge
Customer Relationship Management (CRM)
Lead Generation and Prospecting
Sales Strategy Development
Negotiation and Closing Skills
Market Analysis and Competitor Research
Regulatory Compliance Awareness
Data Analysis and Reporting

The role

A sales officer at a financial services company develops financial product knowledge and lead generation and prospecting, conducts market analysis and competitor research, and builds client relationships through customer relationship management. The role also applies regulatory compliance awareness and sales strategy development.

Full job description

Group Company: AU Small Finance Bank Limited

Designation: Sales Officer - DST

Office Location:

Position description: #*Position description*#

Primary Responsibilities: #*Primary Responsibilities*#

Additional Responsibilities: #*Additional Responsibilities*#

Reporting Team

Reporting Designation: #*Reporting Designation*#Reporting Department: #*Reporting Department*#

Educational Qualifications Preferred

#*Education and Experience*#

Category: #*Category*#Field specialization: #*Field specialization*#Degree: #*Degree*#Academic score: #*Academic score*#Institution tier: #*Institution tier*#

Required Certification/s: #*Required Certification/s*#

Required Training/s: #*Required Training/s*#

Required Work Experience

Industry: #*Industry*#Role: #*Role*#Years of experience: #*Years of experience*#

Job Brief:- AU Small Finance Bank Limited is seeking a dedicated and results-driven Sales Officer to join our dynamic Sales Department. This role is pivotal in driving the bank's growth by effectively promoting and selling our financial products and services to a diverse customer base. The ideal candidate will possess a strong understanding of the financial services industry, excellent interpersonal skills, and the ability to build and maintain long-term client relationships. This position requires a proactive approach to identifying new business opportunities, meeting sales targets, and contributing to the overall success of the bank's sales strategy.

Responsibilities:-

Develop and implement strategic sales plans to achieve branch and bank-wide sales targets for financial products and services.Identify and engage potential customers through market research, networking, and lead generation activities.Conduct detailed needs analysis to recommend appropriate banking products tailored to individual and business client requirements.Build and maintain strong relationships with existing and prospective clients to foster customer loyalty and repeat business.Collaborate with cross-functional teams including marketing, credit, and operations to ensure seamless customer onboarding and service delivery.Monitor market trends, competitor activities, and customer feedback to adapt sales strategies and maintain competitive advantage.Prepare and present sales reports, forecasts, and performance metrics to senior management for informed decision-making.Ensure compliance with regulatory requirements and internal policies during all sales processes and customer interactions.Participate in training programs to stay updated on new products, services, and industry developments.Resolve customer queries and issues promptly to maintain high levels of customer satisfaction and trust.

Skill:-

Financial Product KnowledgeCustomer Relationship Management (CRM)Lead Generation and ProspectingSales Strategy DevelopmentNegotiation and Closing SkillsMarket Analysis and Competitor ResearchRegulatory Compliance AwarenessCommunication and Presentation SkillsData Analysis and ReportingProblem Solving and Conflict ResolutionTeam CollaborationTime Management and Organizational Skills

Preferred Qualifications:-

Bachelor’s degree in Business Administration, Finance, Marketing, or a related field; MBA or equivalent postgraduate qualification is preferred.Minimum of 3-5 years of proven experience in sales within the financial services sector, preferably in banking or microfinance.

Key Performance Indicators: #*Key Performance Indicators*#

Required Competencies: #*Required Competencies*#

Required Knowledge: #*Required Knowledge*#

Required Skills: #*Required Skills*#

Required Abilities

Physical: #*Physical*#Other: #*Other*#

Work Environment Details: #*Work Environment Details*#

Specific Requirements

Travel: #*Travel*#Vehicle: #*Vehicle*#Work Permit: #*Work Permit*#

Other Details

Pay Rate: #*Pay Rate*#Contract Types: #*Contract Types*#Time Constraints: #*Time Constraints*#Compliance Related: #*Compliance Related*#Union Affiliation: #*Union Affiliation*#