Performance Marketer

PW (PhysicsWallah) · Delhi

  • Experience3–4 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted29 Sept 2026
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About PW (PhysicsWallah)

PW (PhysicsWallah) is hiring in Delhi in education. This role looks for around 3+ years of experience.

Skills

  • mobile app marketing
  • Google App Campaigns
  • Meta App campaigns
  • Meta
  • YouTube
  • AppsFlyer
  • Adjust
  • GA4
  • GTM
  • SQL
  • Microsoft Excel
  • Google Sheets

The role

A performance marketer at a consumer education company plans and optimizes user acquisition through mobile app marketing, Google App Campaigns, and Meta advertising. The role analyzes conversion funnels and campaign performance, manages attribution measurement and budget allocation, and uses SQL.

Full job description

Role: Performance MarketerLocation: Noida, Sector 62Experience: Minimum 3 Years (Full time)Notice: 15 Days

Responsibilities:● App User Acquisition: Plan, execute and scale paid acquisition campaigns acrossMeta, Google App Campaigns (UAC) and YouTube.● Performance Optimization: Own key metrics including CPI, CAC, CPA, ROAS, CTR,CVR and payback.● App Conversion Funnel: Analyze and optimize the journey from install → signup →activation → paid conversion.● Campaign Management: Set up, monitor and optimize app campaigns acrossaudiences, creatives, placements, geographies and budgets on Meta and Google Ads.● Attribution & Measurement: Work extensively with AppsFlyer / Adjust to evaluatecampaign and cohort performance.● Cohort & Funnel Analysis: Analyze post-install performance and identify whichcampaigns, creatives and audiences drive quality users and revenue.● Creative Performance: Work with the creative team to develop, test and scalehigh-performing ad creatives based on performance data.● Budget Management: Own daily and monthly media budgets, pacing, allocation andperformance forecasting.● Reporting & Insights: Build performance dashboards and provide actionable insightson acquisition, conversion and ROAS.

What We're Looking For:● 3–4 years of experience in Performance Marketing / User Acquisition.● Mandatory: Hands-on experience marketing a consumer mobile app.● Strong experience running Google App Campaigns (UAC) and Meta App campaigns.● Strong understanding of AppsFlyer or another mobile measurement partner.● Experience analyzing campaign-level and cohort-level performance.● Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention and payback.● Comfortable working with GA4, GTM and app event tracking.● Strong analytical skills with SQL and/or advanced Excel/Google Sheets.