CRM Practice Leader

Role SummaryA visionary and entrepreneurial Director to build and scale its next-generation Vault CRM & Life Sciences CRM Practice. This leader will be responsible for establishing Axtria as a trusted implementation, transformation, and AI innovation partner across Veeva Vault CRM, Salesforce Life Sciences Cloud, Health Cloud, and Agentic AI-enabled CRM solutions. The role combines practice leadership, solution strategy, delivery oversight, capability building, alliance management, and business development. The Director will lead a multidisciplinary team comprising Solution Architects, Technical Leads, Developers, Business Analysts, Integration Specialists, Testing & Validation teams, Project Managers, and Agentic AI specialists.

Key Responsibilities• Own the vision, strategy, operating model, growth roadmap, and market positioning for the Vault CRM & Life Sciences CRM Practice.• Drive practice revenue, pipeline, bookings, profitability, utilization, and investment priorities with clear business accountability.• Lead business development, client mining, RFP responses, solution shaping, effort estimation, pricing, and executive presentations.• Build trusted relationships with CIOs, Commercial IT leaders, CRM product owners, and business stakeholders across life sciences clients.• Provide executive oversight for Vault CRM, Salesforce Life Sciences Cloud, Health Cloud, and CRM modernization programs.• Define Veeva CRM-to-Vault CRM transformation and migration strategies, including assessment, sequencing, data, integrations, testing, cutover, and adoption.• Build and mentor a multidisciplinary team of architects, technical leads, developers, business analysts, integration specialists, testing teams, project managers, and AI specialists.• Establish delivery governance, architecture standards, quality controls, risk management, reusable assets, accelerators, and reference architectures.• Build and manage strategic alliances with Veeva, Salesforce, and ecosystem partners, including joint go-to-market and capability-development initiatives.• Drive innovation through Agentic AI and Generative AI use cases across field effectiveness, account planning, customer engagement, insights, and commercial operations.

Must-Have Skills & Experience• 15+ years of experience in Life Sciences commercial technology, CRM consulting, implementation, or transformation.• 10+ years of relevant experience leading CRM practices, large programs, consulting portfolios, or Centers of Excellence.• Deep understanding of life sciences commercial processes, including field force effectiveness, territory management, account planning, customer engagement, content, medical and commercial operations, and analytics.• Strong expertise across Veeva CRM, Vault CRM, Salesforce Life Sciences Cloud, Health Cloud, or comparable life sciences CRM ecosystems.• Proven experience shaping and leading Veeva CRM-to-Vault CRM migration or enterprise CRM modernization strategies.• Demonstrated success in practice building, capability development, hiring, mentoring, certification planning, and distributed team leadership.• Strong pre-sales and business development experience, including opportunity qualification, RFPs, solutioning, estimation, pricing, and deal closure support.• Experience overseeing complex, multi-country CRM implementations with strong governance, delivery quality, risk management, and client satisfaction.• Solid understanding of CRM architecture, data models, integrations, MDM, analytics, security, compliance, and enterprise technology ecosystems.• Executive presence and communication skills, with the ability to advise and present to CIO, CTO, Commercial IT, and business leadership audiences.

Nice-to-Have• Veeva Vault CRM, Vault Platform, Veeva CRM, Salesforce, Life Sciences Cloud, or Health Cloud certifications.• Experience working with Veeva Network, OpenData, Align, Nitro, Crossix, Salesforce Data Cloud, or Agentforce.• Experience defining AI-enabled or Agentic AI CRM solutions for commercial and field-force use cases.• Exposure to Snowflake, Databricks, Tableau, Power BI, iPaaS, MDM, and modern data platforms.• Knowledge of regulated life sciences environments and relevant requirements such as GxP, 21 CFR Part 11, GDPR, and HIPAA.• Existing relationships with Veeva, Salesforce, or senior life sciences commercial technology leaders.