Associate Manager - Marketing

Company: Attero Recycling Pvt. Ltd.

Business Units: Selsmart & MetalMandi (Attero Recycling Pvt. Ltd.)

Experience: 5–6 Years

Location: Noida (Corporate Office)

About Selsmart & MetalMandi

Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd., India’s largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market.

We operate at the intersection of marketplaces, data, and sustainability, and are building scalable, tech-led businesses with real-world impact.

Job Summary

We are looking for a performance-oriented and analytically strong Associate Manager – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making.

The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision.

Key Responsibilities

Performance & Digital Marketing

Plan, execute, and optimize performance marketing campaigns (Web & App campaigns) across Google Ads, Meta (Facebook & Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase

Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns

Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV

Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals

Analytics & Business Understanding

Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities

Develop dashboards and reports to monitor KPIs and marketing efficiency

Apply strong business acumen to align marketing strategies with revenue and growth objectives

Strategy & Execution

Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns

Manage multiple marketing projects simultaneously while meeting deadlines under pressure

Identify new growth channels, tools, and marketing innovations

Stakeholder & Team Collaboration

Coordinate with internal teams including product, sales, tech, and operations

Communicate insights, results, and recommendations clearly to senior stakeholders

Key Requirements

Education & Background

MBA in Marketing / Business Management from a reputed institute

Strong academic and professional background

Experience

5–7 years of relevant marketing experience, preferably with B2C companies

Proven experience in managing performance marketing and retention channels.

Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms

Skills & Competencies

Strong analytical and data interpretation skills

Excellent understanding of business fundamentals and customer lifecycle

Ability to work effectively in high-pressure, fast-paced environments

Excellent written and verbal communication skills

Result-oriented mindset with strong problem-solving abilities

What We Offer

Opportunity to work with a purpose-driven organization leading sustainability initiative

High-impact role with exposure to leadership and strategic decision-making

Dynamic work environment with opportunities for learning and growth