Digital Marketing Trainer

upGrad · Coimbatore

  • Experience2–3 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted12 Sept 2026
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About upGrad

upGrad is hiring in Coimbatore in education. This role looks for around 2+ years of experience.

Skills

  • digital marketing
  • SEO
  • Content Marketing
  • Social Media Marketing
  • Google Ads
  • Facebook Ads
  • Web Analytics
  • Digital Marketing Tools

The role

A digital marketing trainer at an education company delivers practical digital marketing training covering SEO, content marketing, and paid advertising, while guiding learners through campaigns, analytics, and career portfolios. Builds structured exercises, evaluates projects, and mentors students toward job readiness.

Full job description

Role OverviewWe are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver astructured, hands-on training program. The trainer will be responsible for guiding studentsthrough core digital marketing concepts, tools, and real-world applications, ensuring theybecome job-ready professionals.

Key Responsibilities• Deliver engaging and structured training sessions on digital marketing concepts asper the defined curriculum• Cover key modules including:o Digital Marketing Fundamentals & Channelso Competitive Analysis & Strategyo Content Marketing & Bloggingo Search Engine Optimization (SEO)o Social Media Marketing (SMM)o Paid Advertising (Google Ads, Social Ads)o Analytics & Performance Tracking• Conduct practical demonstrations and tool-based learning sessions• Design and assign hands-on exercises, projects, and case studies• Track student progress and provide continuous feedback• Conduct assessments, quizzes, and evaluations to measure learning outcomes• Mentor students on industry best practices and career readiness• Support students in building portfolios (blogs, campaigns, etc.)• Stay updated with the latest trends, tools, and algorithm changes in digitalmarketing

Required Skills & Expertise• Strong understanding of:o SEO (On-page, Off-page, Technical)o Content Marketing & Blogging platformso Social Media Platforms (Meta, LinkedIn, etc.)o Paid Campaigns (Google Ads, Facebook Ads)o Web Analytics (Google Analytics or equivalent tools)• Ability to explain complex concepts in a simple and structured manner• Hands-on experience with digital marketing tools and platforms• Strong communication and presentation skillsQualifications• Bachelor’s degree in Marketing, Business, or related field• Certification in Digital Marketing (preferred)• Prior teaching/training experience is a plus

Experience• 2+ years of hands-on experience in Digital Marketing• Experience in training, mentoring, or conducting workshops preferred

Key Deliverables• Completion of the curriculum within defined timelines• Improved student understanding and practical application skills• Student readiness for internships/jobs in digital marketing• Creation of student projects and portfolios

Soft Skills• Excellent communication and interpersonal skills• Ability to engage and manage a classroom effectively• Strong mentoring and problem-solving approach• Adaptability and learner-centric mindset

Success Metrics• Student engagement and attendance• Assessment and project performance• Practical implementation of concepts by students• Feedback from students and stakeholders

Why This Role?• Opportunity to shape future digital marketing professionals• Work on a structured, industry-relevant curriculum• High impact role with direct student outcomes• Dynamic and interactive teaching environment