Specialist, Business Development

Company Description

At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.

Job Description

Role Overview

Join us to drive business growth and unlock new market opportunities in the material handling industry.

We are looking for a dynamic and results-driven Business Development Specialist who will play a key role in strengthening our sales pipeline through proactive lead generation and market development initiatives. The role involves identifying new business opportunities, exploring untapped markets, and driving early-stage customer engagement across key industry segments.

The incumbent will be responsible for qualifying opportunities, ensuring structured lead management through the Siebel CRM system, and enabling seamless handover to the sales team for conversion. This position requires a strong blend of technical understanding, market insight, and customer-centric thinking.

You will work closely with Sales and Marketing teams to expand geographic reach, enhance brand presence, and support strategic growth initiatives. The role offers high visibility and an opportunity to directly contribute to business expansion and revenue generation.

Key Responsibilities

Generate qualified leads using platforms such as Timetric, Projects Today, Tender Tiger, etc.Conduct detailed market research, identify key decision-makers, and build early-stage engagement across multiple channelsDevelop, maintain, and continuously update a strong database of prospects within the assigned territoryQualify leads based on technical feasibility, customer requirements, and business potential before handing over to salesRecord, track, and manage all leads in Siebel CRM, ensuring data accuracy and timely reportingEnsure proper lead allocation and follow-up with sales engineers to track conversion statusIdentify new business opportunities, untapped markets, and emerging industry segmentsSupport sales teams in expanding geographic reach and strengthening presence in SMA marketsCollaborate closely with the Marketing team for campaigns, exhibitions, trade fairs, and digital lead generation activitiesOrganize customer engagement initiatives such as cluster meets, technical seminars, and product presentationsPrepare periodic reports on lead generation, conversion ratios, and pipeline healthBuild and nurture long-term relationships with potential customers and industry stakeholdersIdentify and develop service opportunities within existing and competitor installed base.Work closely with service operations, modernization, and parts teams for opportunity conversion.

Key Performance Indicators (KPIs)

Number of qualified leads generated per monthLead-to-opportunity conversion ratioCRM data quality and reporting accuracyContribution to pipeline value and business growthEffectiveness of marketing-driven leads and campaigns

Qualifications

Experience: 6 to 10 years

Qualification:

BE/B.Tech (Mechanical / Electrical) MBA in Sales and Marketing (Preferred)

Required Skills & Competencies

Strong technical knowledge of EOT cranes and material handling equipmentProven experience in B2B lead generation, prospecting, and pipeline buildingSolid understanding of lead management processes and CRM systems (preferably Siebel)Ability to qualify leads based on technical feasibility and commercial potentialGood awareness of market trends, industry segments, and application areasStrong communication, presentation, and stakeholder management skillsTechno-commercial aptitude with the ability to understand customer requirements and applicationsKnowledge of customer buying behavior, procurement processes, and key decision-makersFamiliarity with ISO standards: 9001, 14001, and 45001Strong networking and relationship-building capabilities across industriesAnalytical mindset with ability to interpret market data, reports, and lead metricsProactive and self-driven approach with high ownership and accountabilityAbility to coordinate cross-functionally with Sales, Marketing, and Service teamsExperience in handling digital lead generation tools and online databasesBasic understanding of tendering processes and project-based sales cyclesProficiency in MS Office tools (Excel, PowerPoint) for reporting and presentationsWillingness to travel for customer meetings, exhibitions, and field activities

Additional Information

What We Offer

A challenging and growth-oriented role in a globally recognized organization, KonecranesOpportunity to work across diverse industries and develop deep market insights in material handling solutionsHigh visibility role with direct impact on business growth and market expansionExposure to end-to-end business development processes in a structured and professional environmentCollaborative and flexible work culture with strong cross-functional team supportContinuous learning opportunities through on-the-job experience, training programs, and industry interactionsPlatform to build strong industry networks and long-term customer relationshipsOpportunity to work on strategic initiatives such as new market development and industry segment expansionCompetitive compensation and performance-driven growth opportunitiesA chance to contribute to our “Lifting People Strategy” and create meaningful value for customers

If you are passionate about business development and eager to contribute to a high-growth, technology-driven organization, we would love to hear from you.

Konecranes moves what matters. We are a global leader in material handling solutions, serving a broad range of customers across multiple industries. We consistently set the industry benchmark, from everyday improvements to the breakthroughs at moments that matter most, because we know we can always find a safer, more productive and sustainable way. That's why, with 16 000+ professionals in over 50 countries, we are trusted every day to lift, handle and move what the world needs.

Konecranes is committed to ensuring that all employees and job applicants are treated fairly in an environment which is free from any form of discrimination.