Product Sales Manager-CMS Sales (Corporate Banking)
IDFC FIRST Bank · Chennai
- Experience6–9 yrs
- SalaryNot disclosed
- Work modeunknown
- Levelsenior
- Posted14 Sept 2026
About IDFC FIRST Bank
IDFC FIRST Bank is hiring in Chennai in financial services. This role looks for around 6+ years of experience.
Skills
- Transaction Banking
- Cash Management
- Product Sales
- CASA
- Relationship Management
The role
A product sales manager works in corporate banking, driving transaction banking and cash management product sales for wholesale banking clients. They acquire and activate clients, grow CASA balances and fee income, and shape product development through market intelligence, client deals, and service delivery. Their defining skills are transaction banking, cash management, and product sales, supported by relationship management, cross-selling, and market intelligence.
Full job description
Job Requirements
About the Role
The Product Sales Manager – Cash Management will be responsible for driving transaction banking and liability product sales across Wholesale Banking segments including Corporate, NBFC, FI, and Government Banking. The role focuses on acquiring new clients, deepening existing relationships, and contributing to CASA growth and fee income through effective cross-selling of cash management solutions.
Key Responsibilities
Primary Responsibilities
Manage transaction banking requirements for clients and maintain regulatory relationships.Identify and activate high-potential clients for transaction banking services.Drive growth in current account balances and fee-based income.Provide strategic inputs to product and strategy teams for enhancing transaction banking offerings.Develop and execute business strategies for product development, sales, and service delivery.Train Relationship Managers on new cash and trade products.Collaborate with internal stakeholders for seamless execution and client servicing.Benchmark competition and gather market intelligence to refine offerings.Work with Product and Operations teams to re-engineer processes and enhance client stickiness.
Secondary Responsibilities
Identify and build strategic alliances across segments to deliver innovative solutions.Support implementation of client deals and resolve transactional queries.
What We Are Looking For
Education
Bachelor’s degree in Engineering, Technology, Mathematics, Commerce, Arts, Science, Business, Computers, or Management
Experience
6–9 years of relevant experience in cash management, transaction banking, or product sales
Skills and Attributes
Strong understanding of transaction banking products and market dynamicsProven ability to drive CASA and fee income growthExcellent client engagement and relationship management skillsStrategic thinking with execution focusEffective communication and cross-functional collaboration abilities
Key Success Metrics
Growth in CASA balances and fee incomeSuccessful onboarding and activation of transaction banking clientsHigh client satisfaction and product adoption