Partner Marketer

About the RoleThis role owns partner-led GTM programs that drive pipeline and revenue across our channel and technology partner ecosystem. You will work closely with Sales, Channel Partnerships, and Product Marketing to design and execute partner events, executive roundtables, pipeline campaigns, co-selling enablement, and co-marketing for selected technology integrations and commercial bundles.You will partner directly with Sales leadership to ensure partner programs are aligned to revenue priorities and support pipeline creation and deal acceleration. This is a senior individual contributor role with end-to-end ownership of partner GTM outcomes, requiring strong judgment, prioritization of partner marketing requests.This is not a content execution or partner support role. While you will work closely with Product Marketing, this role does not own core product positioning. Instead, it translates product narratives into partner-specific joint value propositions and GTM plans.

What You’ll OwnPartner GTM Strategy & Pipeline ProgramsOwn the partner GTM plan focused on pipeline creation and accelerationDesign and execute partner-led pipeline programs:Partner eventsExecutive roundtablesWebinarsField and regional activationsPartner closely with Sales and Channel teams to align programs to revenue prioritiesDecide which partner programs and asks are prioritized based on pipeline impact

Channel & Ecosystem Co-MarketingBuild scalable co-marketing motions with channel partners that support:Partner-sourced pipelineCo-selling and deal accelerationCreate partner-facing GTM assets and campaign kits to support these motionsPush back on one-off partner requests that do not scale or contribute to pipeline goals

Tech Integration & Bundled Offering LaunchesOwn GTM execution for selected technology integration launches using narrative briefs from Product MarketingTranslate integration value into partner- and sales-facing messagingSupport bundled offering launches in collaboration with RevOps, Product, and PartnershipsDrive partner enablement and sales readiness for integration-led GTM motions

Partner Enablement & GTM OperationsEnable Sales and partners with clear co-selling narratives and enablement assetsMaintain partner GTM playbooks, event templates, and messaging frameworksEnsure partner programs are repeatable and operationally sound

What We’re Looking ForMust-Have4 - 8 years of experience in Partner Marketing in B2B SaaSExperience with SaaS marketplaces or integration ecosystemsStrong understanding of channel partnerships and/or technology ecosystemsExperience supporting integration launches, joint solutions, or bundled offeringsAbility to translate product positioning into partner-facing GTM narrativesExperience designing partner-led events, field programs, or pipeline-focused GTM initiatives in a B2B SaaS environmentStrong cross-functional collaboration skills with Product, Sales, RevOps, and PartnershipsNice-to-HaveFamiliarity with MSP, IT, or developer-led partner modelsExperience with PRM tools or partner portals