Manager - Digital Marketing Analytics

Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt.

Die Position

Manager - Digital Marketing Analytics

Roche India – Roche Services& Solutions

Hyderabad or Chennai

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That’s what makes us Roche.

Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics& technology-driven solutions by partnering with Roche affiliates across the globe.

The Opportunity

TheManager - Digital Marketing Analytics will lead and provide strategic direction to a team of analytics professionals, serving as a thought partner to stakeholders across Roche affiliates and global teams. This role goes beyond managing workstreams and reviewing dashboards. It requires someone who can bring a perspective shaped by deep experience in digital marketing and the technologies that power it. The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche network.

All Roche employees are expected to actively contribute to cross-functional collaboration and adhere to all applicable laws, regulations, policies, and procedures governing our business.

As aManager - Digital Marketing Analytics, you will:

Serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions

Collaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnerships

Translate complex analytics concepts into business language that resonates with non-technical stakeholders and leadership

Analyze and derive actionable insights from digital marketing channels, leveraging tools such asAdobe Analytics, Adobe CJA, Google Analytics, email platforms, and other martech tools

Oversee the quality and strategic relevance of analytics deliverables including tagging audits, subject line analyses, web performance reporting, HCP targeting, and campaign analytics.

Collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through data-driven approaches.

Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency and business outcomes.

Champion measurement frameworks, attribution approaches, and testing methodologies (A/B testing, multivariate testing) that elevate the rigor of our analytics practice.

Spearhead technology and innovation initiatives within the Digital Marketing Analytics function, identifying emerging tools, techniques, and data sources that can enhance our service offerings.

Lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices.

Build a culture of intellectual curiosity, encouraging the team to move beyond reporting and into insight generation, experimentation, and strategic recommendation

Partner with business partners to define key metrics and outcomes for technology aligned with business objectives

Develop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the network

Lead important initiatives for the growth and development of the GATE team

Who you are

You hold a Bachelor's or Master's Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines) and8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility

Minimum5 years of hands-on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantage

Demonstrated expertise withAdobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystem

Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools

Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing

Proficiency in tools such asOmnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager

Experiencemanaging or leading analytics teams (3+ direct reports or equivalent)

Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions. A track record of being a trusted advisor, not just a report generator

Comfortable leading collaborative conversations and building partnerships with new teams and stakeholders

Knowledge of regulatory and compliance considerations relevant to pharmaceutical/life sciences digital marketing

Demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team

Strong analytical and problem-solving abilities

Effective team player with the ability to meet deadlines and manage multiple analytics projects concurrently

Wer wir sind

Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als 100.000 Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern.

Gemeinsam können wir eine gesündere Zukunft gestalten.

Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.