Manager – Brand Partnerships & Alliances

Company Description Matrimony.com Limited is India’s first pure-play consumer internet company to be listed, led by its flagship brand BharatMatrimony, recognized as the largest and most trusted matrimony brand. The company offers matchmaking and marriage-related services through websites, mobile sites, mobile apps, and over 130 company-owned retail outlets across the country. Its key matchmaking brands include BharatMatrimony, EliteMatrimony, and CommunityMatrimony, serving diverse segments and communities. Matrimony.com is certified as a Great Place to Work®, reflecting its commitment to a positive, inclusive, and engaging work culture. Building on its leadership in matchmaking, the company is expanding into the $55 billion marriage services industry with WeddingBazaar and Mandap.com, aiming to become a billion-dollar revenue business with a strong long-term legacy.Role Description This is a full-time, on-site role based in Chennai for an Manager – Brand Partnerships & Alliances. The role involves identifying, evaluating, and securing strategic brand partnerships and alliances that strengthen Matrimony.com’s market presence across matchmaking and wedding services. The individual will manage end-to-end partnership cycles, including prospecting, pitching, negotiating, contracting, and relationship management with external brands, platforms, and agencies. Day-to-day responsibilities include developing joint marketing plans, coordinating co-branded campaigns, tracking performance metrics, and ensuring alignment with overall brand and business objectives. The role also requires close collaboration with internal marketing, sales, product, and operations teams to execute partnership initiatives effectively and deliver measurable business impact.QualificationsStrong skills in partnership development, business development, and account management for brand alliances and collaborations.Experience in marketing strategy, brand management, and campaign planning, ideally within consumer internet, e-commerce, or related industries.Proficiency in negotiation, stakeholder management, and communication for working with internal teams and external partners.Ability to analyze data, measure campaign performance, and generate insights using basic analytics and reporting tools.Background in event sponsorships, co-promotions, and integrated marketing initiatives across digital and offline channels.Master’s degree in Marketing, Business, Communication, or a related field.Prior experience in brand partnerships, alliances, or strategic marketing roles (internet, media, FMCG, or telecom sectors preferred).Comfort working in a fast-paced environment with strong ownership, problem-solving skills, and the ability to manage multiple projects.