Digital Marketing Specialist

Company Overview

Enrich Money is a leading Wealth-Tech company recognized for its comprehensive investment and trading platform, ORCA. Available on both web and mobile devices, Enrich Money is a member of MCX, NSE, BSE, and CDSL, committed to simplifying multi-asset investments and bridging market gaps. Our innovative platform is designed to support a wide range of asset classes, empowering investors to achieve their financial goals.

Job Summary:We are seeking a creative and data-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. In this role, you will manage campaigns across various digital channels, including search engines, social media, email, and display advertising, to enhance brand visibility and drive customer engagement. You will analyze performance metrics, identify trends, and collaborate with cross-functional teams to achieve marketing goals. The ideal candidate has a strong understanding of SEO/SEM, content creation, and analytics tools, coupled with a passion for delivering impactful digital experiences.

Company: Enrich MoneyJob Title: Digital Marketing SpecialistExperience Level: 1 to 3 YearsIndustry: Stock MarketJob Function: Digital MarketingLocation: Chennai (Guindy)Job Type: Full-timeWork Environment: On-siteInterview Mode: Face-to-FaceWork Schedule: Mon to Sat (1st Saturday of the month is a day off)Joining Requirement: Immediate joining to 15 days is preferred.

Key Responbilities Area

Design and oversee all aspects of digital marketing, including SEO, SEM, social media, content marketing, email, and display advertising campaigns.Develop, execute, and monitor campaign budgets to achieve optimal ROI.Plan and manage social media platforms to enhance brand presence and engagement.Review and optimize campaigns, including ad performance, keywords, and audience targeting, to align with business objectives.Collaborate with internal teams to create landing pages and enhance user experience across digital platforms.Prepare and present detailed reports on marketing campaign performance, using key metrics to guide strategy.Work closely with advertising and media experts to maximize marketing effectiveness.Stay updated on emerging trends, technologies, and industry best practices.Implement and optimize conversion points to improve user acquisition funnels.Analyze key metrics influencing website traffic, conversions, and target audience engagement.Measure and report on digital marketing campaign outcomes, evaluating against defined KPIs and ROI goals.

Desired Candidate Profile:

1–3 years of relevant experience in digital marketing, with demonstrated success in managing campaigns and driving growth.Proven ability to lead a team of 5–7 members and foster collaboration for innovative strategies. (Optional – only for the senior profiles)Strong expertise in SEO, SEM, content creation, analytics tools, and social media platforms.Excellent communication skills and a collaborative, results-oriented approach.

What We Offer

Opportunities for professional growth and skill development.A collaborative and innovative team culture.Competitive compensation aligned with industry standards for deserving candidates.

We are seeking individuals who are passionate about making a meaningful impact in the fintech industry while growing with us. If you thrive on innovation and creativity, we’d love to hear from you!