India Head - ASG

Lincoln Electric · Chengalpattu

  • Experience20–21 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted24 Sept 2026

About Lincoln Electric

Lincoln Electric is hiring in Chengalpattu in manufacturing industrial. This role looks for around 20+ years of experience.

Skills

  • Salesforce
  • Microsoft Office
  • project management
  • negotiation

The role

An area sales manager at an industrial automation manufacturer develops capital-goods sales, leads regional teams, and advises customers on automation solutions, using Salesforce and negotiation. The role builds key accounts, launches programs, and coordinates engineering and production teams.

Full job description

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at https://www.lincolnelectric.com.

Location: Chennai

Req ID: 30140

Job Responsibilities

This position is responsible /manages sales team for LEA Automation sales territories across India and is responsible to manage P&L by building business under ASG wing. The individual develops and mentors the regional sales team across India with focus on meeting and exceeding sales targets with approved levels of margins, service existing accounts, manage new program launches, and meet the expected level of service, responsiveness, and quality objectives of the customer. The individual will act as liaison between customers, vendors, and internal interdisciplinary sales, engineering, and production teams to build relationships and manage accounts.

Manages the regional LEA India Automation sales team with focus on selling solutions provided by all LEA Subsidiaries. Assist team in delivering proposals and negotiating contracts/deals with clients.Co-ordinate and execute a targeted plan of action to develop and grow/expand sales territories in support of corporate goals and objectives.Build and maintain relationships with key customers to gain market share.Identify new customers and develop relationships at a senior level, engaging company senior management.Motivates staff and provides technical direction and guidance, as well as assisting with project management teams, recognizing the role as both manager and support resource / mentor.

Long Description

Provide management with sales updates for the territories, as well as monthly, quarterly and annual forecasts defined by the Lincoln Business System (LBS) processes.Consult and advise customers, based on our industry leading experience - how to improve productivity by incorporating the very latest in technology and our engineered solutions.Ensure that all efforts, communications, transactions, and exchanges of information are continually supporting the corporate vision.Communicate with all internal support staff and keep them informed of any and all market developments to stay ahead of competition.Assist all customers from a technical perspective as needed.Stay up-to-date with new technologies and developments in the automation industries served.Engage cross-functionally with LEA location engineering, project management, integration, and service teams to coordinate the flow of information between customers and internal stakeholders.Work closely with LEA location business development / quoting teams to ensure we have the proper solution and value proposition for each customer proposal.Establish strong personal and professional relationships within and outside the organizationPerform other duties as assigned.

Job Requirements

Bachelor’s Degree in business or related field, plus at least 20 years of related sales experience, or equivalent combination of education and experience

Technical capital goods selling experience in the automation industry is preferred.Previous work experience in the fabrication industry is preferredAbility to understand and present very complex technical solutions Strong presentation skills in order to present technical concepts and solutions to potential clientsExcellent communication, interpersonal, and project management skillsStrong computer literacy, including Microsoft Office, Salesforce, and project management softwareKnowledge and experience in negotiation of contractual terms and conditions, including payment terms and terms of saleMust be willing to travel frequently and possibly internationally if required

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.