Brand Marketing Lead

Brand Marketing Lead

Reports to:  VP Marketing

Location:  Delhi NCR

(on-site)

Team:  you will shape and lead the brand

function

Experience:  7+ years

Compensation:  Competitive,

commensurate with experience

About Dentalkart

Dentalkart is India's leading

online dental marketplace. We supply the dentists, clinics, and labs that run

the country's oral healthcare, from single-chair practices to multi-clinic

groups, alongside a fast-growing base of everyday consumers. Waldent, our own

brand, sits inside the catalog. Because dental practices reorder on a

predictable cycle, the right merchandising, retention, and category decisions

compound month after month. We are building a new, owner-led marketing

structure, and this is one of five leadership seats in it.

Why this role exists

Today brand exists only as a

reputation score. It needs an owner. You build how Dentalkart is perceived,

remembered, and chosen, so that when a dentist or a consumer thinks about

dental supplies, they think of us first. This seat creates the demand that

performance marketing later captures more cheaply.

What you own

•                     Brand perception and brand personality across every

customer touchpoint

•                     Top-of-mind awareness and brand salience

•                     The social presence, the community, and the brand voice

that runs through both

•                     The Dentalkart brand narrative, and the positioning of

Waldent as a product brand in partnership with Category

What you will do

•                     Define and write down the brand: positioning,

personality, voice, and the few associations you want to own in the customer's

mind

•                     Build an always-on social and content presence that

grows salience, not just follower count

•                     Run brand campaigns and partnerships, including

influencers and the dental community, that move awareness and consideration

•                     Stand up brand measurement: aided and unaided

awareness, top-of-mind awareness, branded search volume, share of voice,

sentiment, and brand-lift studies

•                     Shape and protect reputation alongside the ORM

function, and treat sentiment as a managed asset

•                     Hand Performance and Merchandising a brand that makes

their conversion easier

How you will be measured

•                     Aided and unaided awareness and top-of-mind awareness

in the target audience

•                     Branded search volume and share of voice

•                     Brand sentiment and reputation scores

•                     Community and social growth that ties to salience and

consideration, not vanity reach

What good looks like in your first 6 to 12

months

•                     By month 6, a measurable move in a hard brand metric

you baselined early (branded search volume, aided or top-of-mind awareness, or

share of voice), not just a brand document

•                     At least one brand campaign proven to have moved

consideration or awareness, with the lift measured rather than asserted

•                     A brand platform adopted in practice across

Performance, Merchandising, and Creative, visible in how they actually show up,

so salience is compounding rather than sitting in a deck

Must-haves

•                     MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI,

FMS, MDI, SPJIMR, IIFT or equivalent)

•                     6+ years in brand marketing, brand management, or

social and content brand building, ideally for a consumer or platform brand

•                     Experience building brand measurement (awareness,

top-of-mind, sentiment, brand lift), not only running content

•                     Strong storytelling and creative judgement, with the

rigour to prove brand impact

•                     A body of brand work with measured outcomes

Preferred

•                     Experience taking a category or challenger brand from

low to high salience

•                     Influencer and community-led growth experience

•                     Exposure to healthcare, wellness, or professional and

expert audiences

This role is for you if

You can hold a creative vision

and still defend it with awareness and salience data. It is not for you if you

see brand as posting frequency rather than the deliberate construction of

memory and meaning.

Requirements

•                     MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI,

FMS, MDI, SPJIMR, IIFT or equivalent)

•                     6+ years in brand marketing, brand management, or

social and content brand building, ideally for a consumer or         platform brand

•                     Experience building brand measurement (awareness,

top-of-mind, sentiment, brand lift), not only running content

•                     Strong storytelling and creative judgement, with the

rigour to prove brand impact

•                     A body of brand work with measured outcomes