YouTube Growth & Category Manager

Vedantu · Bengaluru

  • Experience4–8 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted16 Sept 2026
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About Vedantu

Vedantu is hiring in Bengaluru in education. This role looks for around 4+ years of experience.

Skills

  • YouTube growth
  • conversion funnels
  • monetization strategies
  • audience analytics
  • content strategy
  • YouTube algorithms
  • A/B testing
  • ROI analysis
  • creator management

The role

A growth marketing manager at an education marketplace builds YouTube growth engines, conversion funnels, and monetization strategies, using audience analytics and content strategy to drive measurable revenue outcomes. The role also leads A/B testing and creator management.

Full job description

We are looking for a YouTube Growth & Category Manager to own and scale Vedantu’s YouTube business end-to-end — driving growth, conversions, and revenue (P&L).

This is not a pure content role. You will operate as a business owner, building a content-to-revenue engine and delivering measurable ROI.You will work at the intersection of content, product, and growth, translating audience insights into scalable strategies and strong conversion funnels

Roles & Responsibilities:Own end-to-end YouTube business performance (views → subscribers → revenue → P&L)Build and optimize content-to-conversion funnels to drive paid user growthDrive revenue outcomes and improve ROI on content investmentsDefine and execute content strategy based on audience insights and trendsOptimize core metrics: CTR, retention, watch time, engagement, conversionsLead experimentation (A/B testing thumbnails, hooks, formats, cadence)Partner with educators/creators to improve content quality and conversion effectivenessBuild and scale distribution ecosystems (community, partnerships, external platforms)Leverage analytics to identify growth levers and monetization opportunitiesCollaborate with product, marketing, and business teams for go-to-market alignmentPresent business performance, revenue impact, and growth strategy to leadership

Qualifications & Skills:4–8 years of experience in YouTube growth, content-led growth, or digital business rolesProven track record of scaling YouTube channels & driving measurable outcomes (growth/revenue)Strong understanding of YouTube algorithms (CTR, retention, watch time)Experience building or optimizing conversion funnels and monetization strategiesDemonstrated ability to own business metrics (growth, revenue, ROI)Strong analytical mindset with experience in data-driven decision makingExperience managing creators, content teams, or cross-functional stakeholdersExcellent communication and execution skills