Web Development Specialist

Techno-Functional Web solutions lead (WordPress / Shopify)Role OverviewThe successful candidate is expected to remain technically hands-on and should be comfortable developing complex modules, debugging production issues, reviewing code across multiple web platforms, e-commerce initiatives, analytics implementations, and Martech solutions, and support critical releases whenever required. The candidate should have strong expertise in WordPress, Shopify, website performance optimization, analytics implementation, marketing technology integrations, and production support.The candidate should be capable of translating business and marketing objectives into scalable technical solutions while ensuring website reliability, performance, tracking accuracy, and seamless customer experiences.We are looking for a proactive self-starter with strong problem-solving capabilities, ownership mindset, attention to detail, and the ability to independently manage critical web and Martech initiatives.PLEASE NOTE: We are looking for someone who has evolved from a software development background into a techno-functional solution leader. The ideal candidate should be equally comfortable discussing business objectives with stakeholders and implementing technical solutions with the development team.Key ResponsibilitiesBusiness Analysis & Solution DesignUnderstand business objectives, customer journeys, and operational workflows before proposing technical solutions.Translate business requirements into scalable technical designs and implementation plans.Challenge requirements where appropriate and recommend simpler, faster, or more scalable alternatives.Evaluate the business impact, technical feasibility, implementation effort, and long-term maintainability of proposed solutions.Work closely with marketing, sales, CRM, analytics, and business stakeholders to ensure technology initiatives align with organizational goals.Web Development & Platform ManagementDevelop, manage, maintain, and optimize enterprise, marketing, lead generation, and e-commerce websites across WordPress, WooCommerce, Shopify, and related platforms.Perform hands-on development, customization, debugging, enhancement, and maintenance of websites, themes, plugins, integrations, and backend systems.Customize and troubleshoot existing codebases beyond page builders and low-code/no-code tools.Manage staging, testing, deployment, and production releases for web platforms.Ensure website uptime, stability, maintainability, scalability, and technical health.WordPress & Shopify DevelopmentDevelop and maintain custom WordPress themes, plugins, templates, and WooCommerce implementations.Perform Shopify theme customization, app integrations, storefront improvements, tracking implementation, and e-commerce enhancements.Troubleshoot plugin conflicts, performance bottlenecks, checkout issues, and production incidents.Martech, Analytics & TrackingIndependently implement, maintain, debug, and optimize analytics and tracking frameworks.Hands-on expertise in:Google Tag Manager (GTM)Google Analytics (GA4)Meta Pixel implementationConversion tracking and attribution setupCustom event tracking and DataLayer implementationE-commerce and lead funnel trackingCustomer journey measurement and marketing attributionEnsure tracking accuracy across websites and campaigns.Work with marketing, CRM, and business stakeholders to support reporting, attribution, and funnel optimization.Integrations & AutomationDesign, implement, and troubleshoot integrations between websites, CRM systems, marketing platforms, APIs, third-party tools, and customer engagement systems.Work with APIs, webhooks, form integrations, lead routing systems, and customer data integrations.Support chatbot integrations, automation workflows, and Martech initiatives for customer acquisition, engagement, and nurturing.Website Performance & InfrastructureOptimize website performance, scalability, and user experience across devices and browsers.Manage and troubleshoot CDN, DNS, caching, hosting, and web infrastructure components.Hands-on experience required in:Cloudflare CDN setup and optimizationCore Web Vitals optimizationPageSpeed optimizationCaching strategiesJavaScript and CSS optimizationImage optimization and lazy loadingPerformance troubleshooting and Lighthouse analysisImprove key performance indicators such as LCP, CLS, INP, TTFB, and website responsiveness.Technical Leadership & CollaborationLead technical discussions with internal stakeholders.Break down business requirements into development tasks.Guide developers through implementation.Review architecture and code quality.Mentor junior developers.Participate in critical coding activities wherever required.Ensure delivered solutions meet business expectations.

Required Skills & ExperienceExperience4–8 years of hands-on web development experience. (“What” – Solution)3-5 years of Business analysis, stakeholder Management, Business Objectives driven development (“Why” – Solution)Strong experience managing both informative and e-commerce websites.Demonstrated expertise in WordPress, WooCommerce, Shopify, analytics implementation, integrations, and performance optimization.Technical Skills (Must Have)Strong hands-on experience in:WordPress development and customization, WooCommerceShopify theme and app integrationsPHP, JavaScript / jQuery / HTML5 / CSS3REST APIs and webhooksCRM integrationsGit/version control, Hosting, DNS, SSL, CDN, and server troubleshootingStaging-to-production deployments