Social Media Content Creator (Instagram)

Function: Social Media, Content Creation, Brand Marketing & CommunicationsReporting to: Brand DirectorLocation: Bangalore (Work from office only)Working Hours: Monday to Saturday, 11:00 am to 8:00 pm

About VedantuVedantu is India’s leading online and offline tutoring platform, enabling students to learn fromsome of India’s best teachers. With over 2000 teachers, the platform has delivered more than 2million hours of teaching to over 12 million students across 10,000+ cities in 30+ countries.Vedantu offers personalized, interactive learning experiences and is also present offline in 75+Indian cities through Vedantu Learning Centres.Founded by IITians, Vedantu stands for Veda (Knowledge) and Tantu (Network) - symbolizing a'Knowledge Network' that provides access to quality education anytime, anywhere.About the Brand Design TeamThe Brand Design team is Vedantu’s in-house creative powerhouse - shaping the brand'sidentity and storytelling across platforms and formats. From logos, videos, and brand campaignsto digital assets, OOH, and social media, the team comprises talented graphic designers,writers, filmmakers, editors, and creative strategists. We’re pushing the boundaries of how aneducation brand is seen, felt, and remembered.Purpose of the RoleWe are looking for a Social Media Content Creator (Instagram) to own and grow Vedantu’sInstagram handle, @vedantu_learns. This person will ideate, create, and publish engagingcontent that reflects Vedantu’s brand personality, drives engagement with students and parents,and builds a strong, authentic presence on Instagram.The ideal candidate is deeply familiar with Instagram trends, reels, memes, and storytellingformats, and can balance creativity with brand consistency.

Key Responsibilities● Content Creation & Publishing○ Plan, script, shoot, and edit content (reels, posts, carousels, memes, stories)tailored for Instagram○ Publish content regularly with a sharp sense of timing (especially for momentmarketing)○ Experiment with trending formats, sounds, and visual styles while staying true tothe brand tone● Strategy & Planning○ Build a monthly Instagram content calendar aligned with campaign goals,launches, and topical moments○ Identify and leverage trends, hashtags, and cultural moments relevant tostudents and parents○ Collaborate with the Brand Design team to ensure cohesive storytelling● Community & Engagement○ Monitor audience comments, reactions, and DMs to identify opportunities forengagement○ Create interactive content (polls, Q&As, quizzes) to drive community participation● Analytics & Optimization○ Track and report on content performance (reach, engagement, saves, shares)○ Use insights to optimize future content for higher impact

Key KRAs● Consistent publishing cadence on Instagram● Growth in engagement (likes, shares, comments, saves)● Increase in follower base with authentic, high-quality content● Effective use of moment marketing & trending formats● Strong brand presence among students & parents

Skills & QualificationsMust Have● 2–4 years of experience in social media content creation (Instagram focus preferred)● Strong understanding of the Instagram ecosystem: reels, memes, trends, stories,hashtags● Hands-on skills in shooting and editing content (mobile-first + tools like CapCut,Premiere Rush, Canva, etc.)● A strong sense of humor, relatability, and youth culture● Ability to write engaging captions, hooks, and micro-copy● Familiarity with social media analytics and insights

Good to Have● Background in design, communication, or media studies● Experience with student/youth-focused brands● Knowledge of EdTech or education marketing● Experience working in a fast-paced content team

Why Join Us?Vedantu’s Instagram is the brand’s frontline voice for millions of students and parents. This isyour chance to be the face behind the content - to experiment, create, and engage with avibrant community while shaping how education feels online. If you love memes, reels, andstorytelling as much as you love great design and strategy, this role is for you.