Senior Regional Marketing Manager, India

Overview

Atlassian is at an inflection point. We built one of the most successful product led growth engines in enterprise software with millions of teams now adopting our tools bottoms up, without a single sales call. Now, we're in the middle of a deliberate, high stakes evolution: taking that massive installed base and building an enterprise go to market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI powered platform and the connective tissue for how the world's best teams plan, build, and deliver.

This role exists to bring that story to life in market and turn it into pipeline for sales.

We're looking for a Senior Regional Marketing Manager to own the marketing strategy and pipeline outcomes for India. Our job is simple: generate pipeline for sales. Everything we do, every event, campaign, partner activation, and regional program, is measured by whether it creates and accelerates opportunities for our sales teams.

You'll work alongside sales, PMM, demand gen, events, and partner marketing, but you are the one accountable for understanding why the region is or isn't hitting its number, and for driving the response. We're looking for someone who thinks like a business owner, not a program operator.

Responsibilities

In this role you will:

Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in IndiaBuild and execute the regional marketing strategy in close partnership with sales leadershipPartner with regional sales leaders to align on target accounts, segment priorities, and go to market motionsDiagnose performance gaps i.e. when the region is behind, and own figuring out why and recommending the change in approachTranslate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisionsBring Atlassian's AI and platform transformation story to life in-market, translating global narratives into locally resonant proof points, customer stories, and campaign themesLeverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysisInfluence and shape priorities across central teams (demand gen, PMM, brand, events) based on what your region needsBe the voice of India inside the marketing organization and ensure regional priorities are represented in planningCoordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mixWork with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reachManage the regional activity calendar and ensure all motions ladder up to the pipeline planMeasure, analyze, and report on regional performance to marketing and sales leadershipOversee adaptation of global content and campaigns to ensure relevance and flag when global programs won't land inmarket

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

This role may also be eligible for benefits, bonuses, commissions, and equity.

Qualifications

On the first day we'll expect you to have:

12+ years in B2B marketing with a regional or market level focus (field marketing, demand gen, or regional marketing)Experience generating pipeline for a sales organization. You've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunitiesStrong AI fluency. You actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbookGenuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narrativesStrong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of actionTrack record of influencing cross functional teams, not just coordinating with themSelf starting tendencies with an ability to drive projects forward without waiting for permissionDeep understanding of B2B buying cycles (ideally in tech) and how marketing motions map to pipeline stagesComfort with data: you use pipeline and campaign performance data to make decisions, not just report on themExperience with marketing automation and CRM (Salesforce & Marketo a plus)

It's a Plus If You Have

Experience marketing platform or enterprise transformation products to C-suite buyersFamiliarity with both product led growth (PLG) and sales led enterprise go to market motions — and an understanding of how they complement each otherFamiliarity with Atlassian's product suite and the "system of work" value propositionBackground in a high growth B2B SaaS company navigating a major product or positioning shift

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

About Our Team

We are Regional and Partner Marketing, a global team of business owners, not program operators. We're building a new kind of regional marketing function where every marketer is a strategist, an advocate for their market, and accountable for pipeline. If you want to be part of shaping how one of the world's most iconic software companies tells its next chapter, market by market, customer by customer this is the team.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh .

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.