Senior Manager - PMM

About Kapture CX

Founded in Bengaluru in 2014, Kapture CX began as an enterprise customer support software company and has evolved into an AI-first Agentic Operating System for Enterprises.

Kapture helps enterprises scale AI execution while keeping humans in control. Its AgentOS platform enables enterprises to deploy, orchestrate, monitor, and optimize AI agents across critical business workflows — including customer support, sales, collections, and claims.

Kapture’s AI agents can execute workflows end-to-end across voice, chat, email, messaging, and social channels, with human intervention built in wherever judgment, empathy, or decision-making is required.

Today, Kapture is trusted by 1,000+ enterprises across 18 countries, helping organizations transform customer experience, automate complex workflows, and drive measurable business outcomes through AI Agents, Agentic AI, Voice AI, Conversational AI, and intelligent automation.

Role Overview

We're looking for a Senior Product Marketing Manager with strong SaaS experience to own product positioning, messaging, and go-to-market strategy for Kapture. This is a senior, hands-on role that also requires people/team leadership experience, working closely with Product, Sales, and Marketing leadership to drive adoption and revenue growth.

Key Responsibilities

Own product positioning and messaging across the portfolio, ensuring differentiation in a competitive CRM/SaaS market

Lead go-to-market strategy for new product launches and feature releases, from planning through execution

Partner closely with Product Management to translate roadmap and features into customer-facing value propositions

Develop sales enablement materials — battlecards, pitch decks, demo scripts, competitive intelligence — to support the sales team

Conduct market, customer, and competitive research to continuously refine positioning and identify opportunities

Build and manage a small team of product marketers, setting goals, mentoring, and reviewing performance

Collaborate with Demand Gen, Content, and Design teams to plan integrated campaigns tied to product priorities

Define and track PMM metrics (adoption, win rates, sales cycle impact, campaign performance) and report to leadership

Act as a key voice of the customer internally, feeding insights back into product strategy

Requirements

7–8+ years of experience in Product Marketing, with a significant portion in the SaaS/B2B software space

Demonstrated understanding of the full PMM function — positioning, messaging, launches, sales enablement, competitive intelligence, and customer research

At least 2 years of experience leading or managing a team

Strong written and verbal communication skills; ability to translate technical product capabilities into clear customer value

Experience working cross-functionally with Product, Sales, and Marketing leadership

Comfortable working in a fast-paced, high-growth environment with evolving priorities

Prior experience in CRM, customer experience, or adjacent B2B SaaS categories is a plus

What Success Looks Like

Clear, differentiated positioning that sales and marketing teams consistently use

Strong product launch cadence with measurable adoption and pipeline impact

A high-performing product marketing team with clear ownership and growth trajectories