Product Marketing and GTM Campaigns Manager
Qoruz · Bengaluru
- Experience5–7 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelsenior
- Posted19 Sept 2026
About Qoruz
Qoruz is hiring in Bengaluru in media advertising. This role looks for around 5+ years of experience.
Skills
- product marketing
- GTM campaigns
- demand generation
- integrated marketing
- enterprise marketing
- campaign planning
- product launches
- messaging
- content strategy
- distribution strategy
- sales enablement
- account-based marketing
- PR
- SEO
- pipeline analysis
The role
A product marketing manager at a business-to-business software company develops product marketing, integrated marketing, and demand generation campaigns that turn product priorities into enterprise pipeline. The role shapes messaging, content, distribution, sales enablement, and account-based marketing across launches and category programs.
Full job description
Role: Product Marketing and GTM Campaigns ManagerLocation: HSR Layout, BangalorePrev. Experience: 5-7 yrs
About Qoruz, the Journey, and Life at Qoruz: https://bit.ly/TheQoruzLife
About the RoleThis is a hands-on GTM role responsible for turning Qoruz’s product priorities and market problems into campaigns that create enterprise demand.When we identify an opportunity, launching a new product, building leadership around a category, responding to competition, or changing how the market perceives Qoruz: you will own how we take on that problem in the market.You will design and run these programs end-to-end across narrative, content, video, web, PR, distribution, sales enablement, ABM, and other relevant touchpoints.You will be measured on whether these programs create qualified enterprise attention, interest and influence over the pipeline, not based on the number of activities executed.
What You’ll Own
Turn a clear business goal or product priority into a campaign plan and take it liveOwn major product and category campaigns end-to-end, from the initial idea and messaging to launch, distribution, and resultsDecide what each campaign needs across medium - website, content, videos, reports, customer stories, PR, email, sales material, and other formats, and drive them to completionWork with PR, SEO, and design teams, to make sure every part of the campaign works togetherEquip ABM and Sales with the narratives, assets, proof, and campaign hooks required to create and progress enterprise opportunitiesTrack whether campaigns are creating qualified interest, sales opportunities, and pipeline, and improve them based on what works
Right fit5–7 years of experience across B2B SaaS product marketing, GTM, demand generation, integrated marketing, or enterprise marketingHas independently taken campaigns or product launches from a broad business brief to a complete market-facing programStrong at turning a business problem into a campaign idea, narrative, content plan, distribution strategy, and execution roadmapComfortable coordinating multiple teams and specialists while remaining personally accountable for the final outcomeCommercially minded and comfortable being measured on qualified demand, opportunities, and pipeline contributionCan think strategically about where Qoruz should show up while still being hands-on with execution
Not a Right fitNeeds a detailed campaign brief before being able to start executionExperience is primarily in managing individual channels only (social, emails, content or PR)Previous KRAs were largely limited to content creation only. (blogs or sales collateral)Has primarily coordinated agencies or specialists without personally owning the campaign
If you think in systems, care about outcomes, and want to build a real revenue engine, we’d love to move this quick.