Marketing Executive - AI Initiatives
Oliveboard · Bengaluru
- Experience2–7 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelmid
- Posted16 Sept 2026
About Oliveboard
Oliveboard is hiring in Bengaluru in education. This role looks for around 2+ years of experience.
Skills
- digital marketing
- social media
- user engagement
- AI tools
- Microsoft Excel
The role
A marketing executive at an education technology company executes lifecycle marketing campaigns across digital marketing, retention marketing, and marketing automation, coordinating user engagement and revenue initiatives. Familiarity with mobile push notifications and CRM tools supports campaign execution and performance optimization.
Full job description
Responsibilities:• Support user journey execution across registration, activation, retention, and revenue-focusedcampaigns.• Execute mobile push notifications, email campaigns, and CRM communication initiatives.• Assist in campaign coordination across social media, affiliate marketing, and marketingoperations.• Support retention activities to improve user engagement and reduce drop-offs.• Coordinate with design, content, product, and tech teams for smooth campaign execution.• Track campaign performance, prepare basic reports, and support data-driven optimization.• Assist in day-to-day marketing operations, execution tracking, and coordination tasks.• Support revenue-driving initiatives and marketing activities across categories.• Stay updated with market trends, user behaviour, competitor activities, and AI-drivenmarketing trends/tools.
Requirements:• Good communication and coordination skills.• Strong ownership mindset and willingness to work in a fast-paced environment.• Basic understanding of digital marketing, social media, and user engagement.• AI-driven mindset with willingness to leverage AI tools for productivity, execution, and analysis.• Comfortable handling multiple execution tasks simultaneously.• Analytical mindset with basic Excel/reporting understanding.• Self-motivated, adaptable, and execution-oriented.• Exposure to EdTech, CRM tools, or marketing automation platforms is a plus.
Preferred:• Familiarity with tools like CleverTap, MoEngage, WebEngage, Google Sheets, etc.• Familiarity with AI tools like ChatGPT, Claude, Gemini, Canva AI, or similarproductivity/marketing tools.• Interest in marketing operations, retention, and lifecycle marketing.