Manager, Creative

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

Summary

The Creative Lead (Team Lead/AM, Creatives) is responsible for designing and delivering high-quality creative assets across print, digital, and video formats while supporting coordination and alignment between India-based design teams and US stakeholders. This role requires a strong foundation in visual design, along with the ability to guide team members, manage day-to-day execution, and help establish basic performance metrics and workflows for the India creative team.

The individual in this role is hands-on in creative execution and manage people, helping ensure creative work is on-brand, on-time, and aligned with business priorities across geographies.

Essential Duties/Responsibilities

Design, update, and maintain creative assets across digital, print, and basic video formats, including web, email, social media, presentations, and internal/external collateralDevelop original designs that align with brand guidelines and creative briefsCollaborate with US-based marketing and creative stakeholders from concept development through final deliveryAct as a day-to-day liaison between India and US teams, helping clarify briefs, timelines, feedback, and expectationsPresent design concepts and final deliverables to internal teams and stakeholders as neededAttend feedback sessions, consolidate inputs, and ensure revisions are implemented accurately and efficientlyProvide guidance and mentorship to India design team and support task prioritization within the India design teamAssist in onboarding new team members by sharing processes, standards, and best practicesSupport the definition and tracking of basic performance metrics for the India design team (e.g., turnaround time, revisions, on-time delivery)Identify opportunities to improve workflows, documentation, and reuse of creative assetsEscalate risks, resourcing constraints, or delivery concerns proactively to senior leadership

Required Job Skills

5+ years of experience in graphic design and/or video, preferably in the B2B and EdTech industry; experience working in a GCC environment is a huge plus2+ years of experience managing or leading a team, with the ability to engage, motivate, and support creative talentProficiency with Adobe Creative Suite including InDesign, Photoshop, Illustrator, and AcrobatWorking knowledge of video and motion tools such as Premiere Pro and After EffectsProficiency with Microsoft Office including Outlook, PowerPoint, and WordDemonstrated proficiency in creating content across a variety of media, adjusting creative approach by channelExcellent creative vision and aesthetic, with a strong understanding of current digital design trendsExceptional communication skills, with the ability to clearly and inspiringly articulate creative ideas to team members, senior leadership, and cross-functional partnersExperience working with project management tools such as Workfront or similar platforms to manage workflows and timelinesStrong understanding of layout, color theory, typography, and digital-first design principlesAbility to both lead and contribute as part of a cross-functional, cross-geography teamStrong organizational and time-management skills with attention to detailOpenness to feedback and a willingness to grow into expanded leadership responsibilities

Minimum Qualifications

Bachelor’s degree in Graphic Design, Digital Design, Visual Communications, or a related field5+ years of professional design experience, including experience managing or leading designersAn exceptional digital portfolio showcasing strategic thinking, creative execution, and range of workA digital portfolio must be submitted with the initial application for consideration

Travel

Physical Demands: Typical office environment