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Lead - Copywriter at Kushals Fashion Jewellery — Bengaluru

Experience8–12 yrs
SalaryNot disclosed
Work modeonsite
Levelexecutive
Posted15 Sept 2026

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About Kushals Fashion Jewellery

Kushals Fashion Jewellery is hiring in Bengaluru in consumer goods. This role looks for around 8+ years of experience.

Skills

copywriting
brand communication
content strategy
campaign development
brand voice
creative direction
consumer insights
written English

The role

A copywriter at a fashion jewellery brand shapes brand voice and integrated campaigns through copywriting, brand communication, and content strategy. The role develops campaign concepts, scripts, social content, performance messaging, and consumer communications while guiding creative quality.

Full job description

Lead - Copywriter - Job DescriptionAs a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.

Key ResponsibilitiesBrand & Content DevelopmentOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications.Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant.Create engaging content that builds emotional connections while supporting business objectives.Creative & Campaign LeadershipLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms.Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication.Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action.Performance & Consumer CommunicationDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content.Partner with performance marketing teams to create messaging that balances brand storytelling with business objectives.Translate consumer insights, market trends and cultural moments into relevant and engaging communication

Team Leadership & CollaborationLead, mentor and review the work of copywriters within the team.Provide constructive feedback to elevate the quality of writing and creative thinking.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to life.Quality & InnovationMaintain high standards of writing, accuracy and consistency across all deliverables.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communicatio

Candidate ProfileBachelor's degree in English, Journalism, Communications, Marketing or a related field.8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar role.Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferred.Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaigns.Proven experience leading or mentoring copywriters and collaborating with cross-functional creative teams.Excellent command of written English with strong conceptual and communication skills.Understanding of both brand-building and performance-driven content.Ability to thrive in a fast-paced, collaborative and creative environme

nt.