Influencer Marketing
Wakefit · Bengaluru
- Experience2–4 yrs
- SalaryNot disclosed
- Work modeonsite
- Posted23 Sept 2026
About Wakefit
Wakefit is hiring in Bengaluru in consumer goods. This role looks for around 2+ years of experience.
Skills
- Influencer marketing
- Social media
- Content creation
- Campaign strategy
- Creator management
- Negotiation
- Performance tracking
- Stakeholder management
- Analytical skills
The role
An influencer marketing manager at a consumer goods company plans influencer marketing campaigns, shapes social media content and manages creator relationships, then tracks campaign performance and coordinates deliverables.
Full job description
Job Description - Influencer Marketing
About the RoleWe are looking for an Influencer Marketing Lead to manage end-to-end influencer campaigns, build strong creator relationships, and drive impactful brand collaborations. The role requires a mix of creator management, campaign strategy, client coordination, creative thinking, and performance tracking.The ideal candidate should have hands-on experience managing influencer campaigns and a strong understanding of social media, content creation, and the creator ecosystem.
Roles & ResponsibilitiesPlan and execute end-to-end influencer marketing campaigns across Instagram, YouTube and other relevant platforms.Identify, evaluate and onboard relevant influencers and creators based on campaign objectives and target audiences.Develop campaign concepts, creative briefs and influencer communication.Manage creator relationships, negotiations, deliverables and timelines.Coordinate with influencers, clients, agencies and internal teams to ensure smooth campaign execution.Oversee content production, shoots, approvals and revisions.Track campaign deliverables, engagement, reach, views and other performance metrics.Analyse campaign performance and prepare reports with actionable insights.Build and maintain long-term relationships with key influencers and creators.Identify new creators, content trends and opportunities to strengthen brand visibility.Support account growth and contribute to repeat campaigns and revenue generation.Mentor junior team members and ensure timely and high-quality campaign delivery.Who We're Looking For2-4 years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Social Media or Account Management.Hands-on experience managing influencer campaigns from briefing to execution and reporting.Strong understanding of social media platforms and the influencer/creator ecosystem.Excellent communication, negotiation and stakeholder management skills.Strong creative and strategic thinking.Ability to manage multiple campaigns and deadlines simultaneously.Good analytical skills with the ability to interpret campaign performance data.Experience working with brands, agencies or influencer marketing platforms will be an advantage.