Head - Performance Marketing

About bigbasketbigbasket, a Tata Enterprise, is one of India’s pioneers in online grocery, transforming the way millions of Indians shop every day. It is at the forefront of transforming quick commerce in India

With 50,000+ employees, presence across 60+ cities and towns and 15 million customer orders per month, we operate across grocery, fresh retail, quick commerce and B2B. Our ecosystem includes 7 business verticals - bigbasket, bbnow, bbdaily, bbinstant, Fresho, bbmandi and bbsaathi. From pioneering online grocery to building next-generation commerce, we continue to innovate at scale. Backed by the Tata Group, we combine the trust of a legacy brand with the agility and ambition to build what’s next.

Join bigbasket. Build what’s next

Role Details Reporting To - Chief Growth OfficerLocation - Bangalore (Corporate Office)Work Model - Onsite

What would you be doing?The Head – Performance Marketing will lead customer acquisition across paid, owned, and partner channels to drive profitable growth for bigbasket. The role is responsible for maximizing First Orders (FO), optimizing Customer Acquisition Cost (CAC), and ensuring marketing investments dynamically align with regional dark store capacity, inventory availability, and rider supply.

Key Responsibilities1. Customer Acquisition & GrowthOwn the customer acquisition strategy to deliver AOP revenue and FO targets.Optimize CAC, ROAS, and marketing efficiency across all acquisition channels.Drive hyper-efficient, scalable growth through data-led decision making.

2. Media Planning & PerformanceLead media planning and buying across digital, social, search, programmatic, affiliate, and offline channels.Manage media budgets, agencies, and campaign performance to maximize ROI.Continuously optimize channel mix based on business priorities.

3. Hyperlocal MarketingDrive location-specific marketing aligned to dark store capacity, inventory availability, and rider supply.Improve Orders Per Day (OPD) through targeted regional campaigns.Partner with Operations and Supply teams for demand-supply optimization.

4. Organic Growth & PartnershipsOwn ASO, SEO, and AI/Agentic Search readiness to strengthen organic acquisition.Build strategic partnerships with platforms such as Tata Neu, CRED, Google Pay, PhonePe, Paytm, and other ecosystem partners to drive incremental growth.

5. Marketing Analytics & InnovationBuild robust measurement frameworks using attribution, Marketing Mix Modelling (MMM), and incrementality testing.Drive continuous experimentation and optimize media allocation based on measurable business impact.Partner with Creative teams to improve campaign effectiveness through AI-enabled creative development and testing.

6. Leadership & CollaborationLead the Performance Marketing, Hyperlocal Marketing, Organic Growth, and Partnerships teams.Collaborate closely with Product, Category, Operations, Finance, Data Science, and Technology teams to achieve growth objectives.

Who are we looking for?12–18 years of experience in Performance Marketing, Digital Growth, or Customer Acquisition.Strong expertise in digital media, app marketing, attribution, analytics, and media optimization.Experience managing large marketing budgets and leading cross-functional teams in e-commerce, quick commerce, or consumer internet businesses.Proven track record of driving profitable growth through data-driven marketing strategies.

Interested?At bigbasket, you’ll have the opportunity to work at scale, solve meaningful business challenges and help shape the future of commerce in India.

Join us and be part of the team building what’s next at bigbasket.

Disclaimer: We are committed to building an inclusive workplace where different perspectives, experiences and ideas are valued.