Growth and Advocacy Marketing Mgr.

About the position:

We’re looking for a passionate, demand-driven marketer who is customer-obsessed to join our growing marketing team as a Growth and Advocacy Marketing Manager. In this role, you’ll build modern, integrated demand generation programs that drive new business opportunities and pipeline and fosters meaningful, long-term relationships with Netskope customers.

You’ll design and lead integrated campaign initiatives that reach both new and current customers, partnering with sales and leadership to drive new opportunities and deepen executive-level relationships. This is a high-impact role where you’ll accelerate new business while continuing to amplify Netskope’s presence and influence in the industry.

Responsibilities include:

- Drive AI sales enablement strategy for demand generation campaigns, ensuring assets are packaged and readily accessible for sales teams to use with prospects and customers to accelerate deals.

- Build a referral program impacting both new and upsell business, partnering with sales and marketing to drive participation and adoption, while tracking and reporting on KPIs such as referral volume, net-new pipeline influence, revenue impact, and deal acceleration.

- Build and manage a library of customer stories to support pipeline generation and sales outreach, owning the process from inception through amplification. This includes developing references, case studies, speaking engagements, videos, media interviews, press releases, analyst engagements, podcasts, and testimonials that appeal to both prospects and current customers.

- Elevate our reference program to drive new business. Focus on the customer reference database and program enhancements (AI & automation), ensuring efficient operations and continuous improvement to accelerate new prospects and upsell sales.

- Create and amplify multi-channel content to drive global campaigns, including web, social, digital, events, press, and analyst programs. Collaborate with campaigns and regional marketing teams to ensure stories are effectively driving new leads, prospect engagement and upsell/cross-sell opportunities.

- Contribute to integrated marketing initiatives with key channel partners by leveraging customer voice to accelerate new business opportunities and partnerships.

- Support the expansion of an executive sponsorship program, strategically matching our executive leaders with key customer stakeholders and prospects to unlock new business opportunities, foster deeper relationships, and elevate market knowledge of the Netskope platform.

- Grow Netskope's presence on third-party review sites to maintain a strong competitive position with prospective buyers (such as Gartner Peer Insights), assisting with internal campaigns to drive positive ratings.

- Track, and report on demand campaign and customer KPIs, including net-new pipeline and revenue influence, using insights to optimize programs and demonstrate business impact.

Job Requirements:

- 5+ years in growth marketing, demand-gen, customer marketing, customer advocacy, and/or executive programs, with a track record of turning customer relationships into a net-new pipeline.

- Self-starter with proven experience building and scaling programs that combine customer advocacy with account-based marketing or demand-gen strategy.

- B2B experience required

- Fast-growth SaaS company experience strongly preferred

- Security, Networking, AI or general technology industry experience preferred

- Managing customer advocacy growth programs, involved in supporting a user conference, and/or executive programs is a big plus

- Experience leveraging AI tools to improve efficiency, content creation, and program insights

- Proven experience partnering daily with sales and campaign leaders to align programs to specific target accounts and pipeline targets in addition to content deliverables

- Analytical mindset. Comfortable defining and tracking KPIs like sourced/influenced pipeline, referral conversion, and program ROI, and using the data to map value to business outcomes

- Operates effectively in a high-volume, fast-paced environment, and can succinctly and convincingly communicate strategy to different stakeholders

- Comfortable managing deadlines with stakeholders in multiple international time zones, and advancing decisions from collaborative groups with many workstyles and viewpoints

- Travel 10-15%+, including being comfortable visiting customer sites and onsite management of customer-focused events

- Knowledge with CRM systems, project management, and reference management systems including: Salesforce, Asana, Highspot, Slap5 or equivalent customer reference database experience is a plus

Education:

- Bachelors degree preferred.

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