Field Marketing Manager

Chargebee · Bengaluru

  • Experience2–7 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelsenior
  • Posted15 Sept 2026

About Chargebee

Chargebee is hiring in Bengaluru in technology software. This role looks for around 2+ years of experience.

Skills

  • account-based marketing
  • demand generation
  • intent data
  • outbound campaign management
  • sales enablement
  • data analysis
  • B2B SaaS marketing
  • copywriting

The role

An account-based marketing manager at a business software company develops demand generation programs and drives pipeline through account-based marketing, intent data, and outbound campaigns. The role also uses Salesforce and Marketo to prioritize target accounts, enable sales teams, and measure funnel performance.

Full job description

About ChargebeeChargebee is a leading provider of billing and monetization solutions, empowering businesses with recurring revenue models to streamline revenue and finance operations, capture actionable insights, and drive growth.

Chargebee is trusted by businesses of all sizes, including Zapier, LegalZoom, Lambda, Freshworks, DeepL, Condé Nast, and Pret a Manger, and is proud to have been consistently recognized by customers as a Leader in Subscription Management on G2.With headquarters in North Bethesda, Maryland, our team members are based primarily in India, the U.S., and Europe.

About the Role

We're looking for an ABM Manager to own account-based marketing for our global startup segment. This is a high-velocity, intent-driven motion built for speed, scale, and efficiency, not a brand or awareness role. You'll be the engine behind account selection and activation, making sure sales always knows exactly which accounts to chase and why.This is a senior, commercially-minded ABM role with direct accountability for pipeline outcomes. If you like working close to revenue, thrive on data-driven decision-making, and enjoy building systems rather than one-off campaigns, this role is for you.

Who You'll Be Working With

Startup Sales Team: A centralized team of Account Executives and BDRs. You'll lead account prioritization and cadence strategy, they'll execute and feed insights back.Marketing Operations: Your partners on data, attribution, and systems.Upmarket ABM Team: You'll share learnings and best practices across the broader ABM function.Global Campaign & Demand Gen: They build the core frameworks and assets, you adapt and localize them for startup buyers.

What You'll Do

Account Selection & Activation

Continuously analyze intent and engagement signals to spot which accounts are entering active buying windows.Turn data signals into clear, weekly prioritized account lists, with context on why each account matters right now.Ensure sales has full, unambiguous account coverage every single week.

Sales Enablement

Equip AEs and BDRs with sharp account intelligence, not static lead lists.Build a tight feedback loop with sales to keep refining targeting and improving conversion.Be the connective tissue between data signals and outbound execution.

Outbound AI-Agent campaign Ownership

Build, test, and optimize outbound cadences tailored to startup buyers.Tie outreach triggers directly to intent and engagement signals.Drive strong cadence adoption across the sales team.Continuously test messaging, sequencing, and calls-to-action to improve replies and conversion.

Campaign Adaptation

Design startup-specific campaigns from the ground up, not just adaptations of global programs.Take upmarket integrated campaigns and adapt them into startup-ready versions: simpler messaging, shorter cycles, less friction.Design 1:few activations for your top 100 accounts to drive higher pipeline conversion.Focus on scalable, cost-efficient tactics like intent-driven email and digital engagement.Get the most startup-sales mileage out of existing global marketing investments.Decide which tradeshows are worth your local sales reps' time to help convert top accounts.Partner with the advertising team on the messaging and content that best fits your campaigns. You're their internal customer, driving toward your own pipeline goals.

You'll own the dashboards and reporting behind all of the above, keeping the full funnel visible from marketing-qualified account through to pipeline.

What Success Looks Like

Meaningful, measurable pipeline contribution sourced and influenced through the startup motion.Strong conversion from marketing-qualified account to meeting, and from meeting to opportunity.Fast intent-to-outreach turnaround.High outbound cadence adoption across the sales team.Clean, reliable CRM data.A healthy pipeline-to-spend ratio that proves out the efficiency of the motion.

What We're Looking For

Proven experience in ABM, demand generation, or a closely related go-to-market marketing role, ideally in B2B SaaS.A strong, confident writer who can craft outbound messaging themselves, not just brief it out to someone else.You're comfortable working directly in data, whether that's building a scoring rubric or querying a dataset, and you know how to turn that into action, not just a dashboard.Strong cross-functional collaboration skills, especially with sales and marketing operations.A bias for speed, efficiency, and measurable outcomes over polish for its own sake.

How We Work

We write and sell peer-to-peer, not top-down. If you default to founder-to-founder tone over corporate messaging, you'll feel at home here.

Tools You'll UseSalesforce, Marketo, 6sense, Influ2, Clay, Claude, and Figma. Familiarity with these is a plus, not a requirement, if you're comfortable ramping up quickly.